Brand Tone

Passionate, Glamorous, Approachable, Authentic, Nostalgic, and Timeless

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Affordability & Accessibility
• •Passion & Love for Design
• •Family & Heritage
• •Made in the USA
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Passionate, Glamorous, Approachable, Authentic, Nostalgic) with examples of 'do's and don'ts' for language, specific keywords (e.g., 'gorgeous,' 'timeless,' 'handcrafted,' 'vintage-inspired'), and sentence structure.
• •Tell Your Story Consistently: Continue to weave in the personal story of Sheena and Victor, their passion, and the handmade nature of the items. This builds authenticity and connection.
• •Use 'You-Focused' Language with a Touch of Glamour: Address the customer directly (e.g., 'Hello Gorgeous,' 'You'll feel...') while infusing aspirational and glamorous adjectives that align with the vintage aesthetic.
• •Maintain Visual and Textual Harmony: Ensure the copy used across all platforms (website, social media, ads) aligns with the visual aesthetic of pin-up, retro, and Old Hollywood glamour. The words should match the pictures.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, passionate, and appreciative tone. Personal touches in responses can reinforce the 'family brand' feel.

Social Perception

Loved by the Vintage/Rockabilly Community, Seen as High Quality & Unique, Empowering & Flattering, Supportive Community, Positive Customer Service

Copy Examples

• •✨ Hello Gorgeous! ✨ Step back in time and into the spotlight with our latest creation, the [Dress Name]. Handcrafted with love and a sprinkle of Hollywood magic, right here in the USA. Because timeless glamour never fades. Dare to be unforgettable? Shop the link in bio. #LadyDeCouture #VintageGlamour #HandmadeWithLove #RetroStyle #MadeInUSA
• •Tired of fleeting trends? At Lady De Couture, we pour our hearts into every stitch, creating vintage-inspired pieces that celebrate your unique silhouette and stand the test of time. Discover affordable, handcrafted quality that feels as good as it looks. Visit our boutique today! #ClassicFashion #VintageInspired #QualityCraftsmanship #LadyDeCoutureStyle
• •Unleash your inner icon with our [Jumpsuit Name]! Designed by us, Sheena & Victor, this piece is a true labor of love, blending vintage charm with modern sass. We hand-source the rarest fabrics to bring you unparalleled quality and a fit that flatters every curve. Get ready to turn heads and tell your own story. #RetroFashion #HandmadeClothing #TimelessElegance #FamilyBrand
• •A Dash of Vintage, A Whole Lot of You ✨ New Arrivals at Lady De Couture! Hello, lovely! We've been busy in our studio, handcrafting new treasures inspired by the golden age of glamour. Each piece is designed to make you feel like the star you are. Explore the collection and find your next timeless favorite...
• •Channeling our inner screen siren! 🎬💋 Our [Dress Name] is all about that Old Hollywood glam, handmade just for you. Feel the passion in every thread. #LadyDeCouture #PinupStyle #VintageVibes #HandmadeFashion #OldHollywoodGlam #RetroCool