Brand Tone

Aspirational, Dreamy, Feminine, Romantic, Evocative, and Confident (Feminine and Powerful)

Brand Values

• •Femininity & Elegance
• •Vintage Inspiration & Modernity
• •Artistic Inspiration
• •Uniqueness & Detail
• •Dream Fulfillment
• •Ethical Production

Best Practices

• •Use evocative language inspired by oil paintings, old movies, and nature to create a sense of escapism and fantasy.
• •Emphasize the 'Feminine and Powerful' duality in your messaging, showcasing both delicacy and strength.
• •Highlight the unique and intricate details of the designs to emphasize the brand's artistic inspiration.
• •Address sizing concerns proactively by providing detailed and accurate size charts.
• •Improve customer service responsiveness and transparency, particularly regarding returns, exchanges, and shipping updates.

Social Perception

Visually Stunning & Unique Aesthetic, combined with concerns about Sizing and Customer Service

Copy Examples

• •"Step into a palace fantasy with our latest collection, inspired by the romance of old movies and the delicate beauty of a spring garden."
• •"Each piece is designed to fulfill your dreams of a fairytale wardrobe, handcrafted with intricate details and ethically sourced materials."
• •"Embrace your inner princess with our stunning corset dresses, designed to empower and inspire confidence in every woman."
• •"Our 'Time Letterhead' collection is a love letter to the past, transformed into modern silhouettes for the contemporary woman."
• •"Experience the magic of our handmade knitwear, each stitch woven with care and inspired by the timeless elegance of oil paintings."