Brand Tone

Elegant & Sophisticated, Caring & Nurturing, Informative & Expert, Approachable Luxury, Conscious & Sincere

Brand Values

• •Quality & Craftsmanship
• •Efficacy & Results
• •Sustainability & Responsibility
• •Well-being & Ritual
• •Authenticity & Transparency
• •Timelessness & Durability

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key tone characteristics (e.g., "Elegant," "Caring," "Expert"), with "do's and don'ts" for language, specific word choices to favor or avoid, and examples of on-brand and off-brand sentences.
• •Prioritize "Ritual" and "Well-being": Consistently weave in language that speaks to the experience and benefits beyond just a functional hairbrush. Use words like "ritual," "gesture," "self-care," "nurture," "well-being," "moment."
• •Emphasize French Origin and Craftsmanship Subtly: Refer to "French artisanship," "savoir-faire," "Made in France," and the quality of materials (like cellulose acetate, boar bristles) to reinforce the luxury and quality aspect without being ostentatious.
• •Balance Elegance with Approachability: While maintaining a sophisticated core tone, adapt slightly for different platforms. For instance, Instagram can be more visually poetic, while TikTok might allow for slightly more direct and playful language, but always rooted in quality and care.
• •Educate Gently: Share the benefits (e.g., healthier scalp, shinier hair, reduced need for products) in an informative yet inspiring way, positioning the brush as a key to unlocking natural hair beauty, rather than just a detangling tool. Avoid overly technical jargon unless clearly explained.

Social Perception

High-Quality & Luxurious, Transformative for Hair, Aesthetic & Desirable Object, Innovative & Category-Defining, Influencer Approved & Trendy, Symbol of Self-Care

Copy Examples

• •Headline: Rediscover the Ritual. Reveal Your Radiance. Body: La Bonne Brosse is more than a hairbrush; it's an invitation to a daily ritual of care. Handcrafted in France, our brushes combine ancestral savoir-faire with sustainable materials to transform your hair, and your moment of self-care. Experience the difference.
• •Social Media Post (Instagram/Facebook - with a beautiful image of the brush): Elevate your everyday. ✨ Our N.01 L'Universelle, crafted with the finest boar bristles and sustainable cellulose acetate, isn't just a tool – it's a gesture of love for your hair. Gentle on the scalp, transformative for your locks. What's your La Bonne Brosse ritual? #LaBonneBrosse #SlowBeauty #FrenchCraftsmanship #HairCareRitual #HealthyHair
• •Product Description Snippet (for N.02 L'Indispensable): The secret to effortlessly detangled, brilliantly vibrant hair lies in the daily caress of L'Indispensable. Designed for normal to thick hair, its carefully selected boar bristles and nylon fibers work in harmony to stimulate the scalp, distribute natural oils, and impart a healthy glow, all while respecting the integrity of each strand. Made with passion in France.
• •Email Subject Line: A Gift of Timeless Beauty: For Your Hair, From France. Email Body Snippet: In a world of fleeting trends, La Bonne Brosse offers enduring quality. Each brush is a testament to French artisanship, designed to be a lifelong companion in your journey to healthier, more beautiful hair. Invest in a ritual that nurtures, and an object that lasts.
• •TikTok Video Concept Text Overlay: Scene 1 (text overlay): Tired of dull, lifeless hair? Scene 2 (text overlay): It's time for a beautiful change. Scene 3 (text overlay): Meet La Bonne Brosse - Handcrafted in France. Scene 4 (text overlay): Gentle brushing, amazing shine. ✨ Scene 5 (text overlay): Your hair will thank you! 😉 #labonnebrosse #hairtok #healthyhairhacks #frenchbeauty