Brand Tone

Luxurious & Exclusive, Sophisticated & Elegant, Craftsmanship-Oriented, Aspirational & Status-Driven

Brand Values

• •Exclusivity
• •Supreme Craftsmanship
• •Parisian Heritage
• •Highest Quality Materials
• •Timeless Style & Elegance
• •Innovation (with a luxury lens)

Best Practices

• •Emphasize Exclusivity and Rarity: Consistently use language that highlights the select nature of the materials (e.g., "rare Niloticus crocodile," "hand-selected hides," "limited availability") and the bespoke "made to order" process.
• •Showcase Parisian Craftsmanship: Detail the "handcrafted in Paris" aspect, mentioning "artisans," "traditional techniques," and the heritage of French luxury goods. This reinforces authenticity and quality.
• •Use Evocative and Sensory Language: Describe the feel ("supple," "textured"), look ("iridescent," "deep hue"), and enduring nature ("develops a rich patina") of the leathers to engage the senses and convey opulence.
• •Maintain a Sophisticated and Elegant Vocabulary: Employ refined language. Avoid slang, overly casual terms, or aggressive sales tactics. The tone should be confident, understated, and polished, reflecting the high-end nature of the products.
• •Focus on the "Investment" and "Status" Aspect (Subtly): While avoiding overt boasts, imply that a Labodet product is more than an accessory – it's an investment in style, a personal statement, and a mark of discerning taste. Phrases like "elevate your style," "a symbol of distinction," or "an heirloom piece" can achieve this.

Social Perception

Aspirational Luxury Brand, Symbol of Status, Focus on Aesthetics and Materials, Scrutiny on Price/Value, Innovative in the Luxury Space

Copy Examples

• •Headline: Parisian Artistry. Your Tech, Reimagined. Body: Experience the pinnacle of luxury. Labodet transforms everyday technology into an objet d'art with hand-selected exotic leathers and meticulous Parisian craftsmanship. Elevate your essentials.
• •Headline: Beyond Accessory. A Statement. Body: Crafted in the heart of Paris, each Labodet piece is a testament to exclusivity. Indulge in the rare allure of genuine alligator, python, and ostrich leathers, sculpted for your most essential devices. Define your signature.
• •Headline: The Touch of True French Luxury. Body: Labodet marries timeless elegance with modern technology. Our artisans dedicate hours to perfecting every stitch, every fold, ensuring your iPhone or AirPods case is as unique as you are. Discover the Labodet difference.
• •Headline: Labodet: Where Heritage Meets Innovation. Body: From the revered ateliers of Paris, we bring you tech accessories that honor tradition while embracing the future. Genuine exotic leathers, handcrafted into enduring symbols of sophistication. This is Labodet.
• •Headline: Your iPhone, Dressed in Parisian Haute Couture. Body: Elevate your device with Labodet's bespoke leather artistry. Each creation is meticulously handcrafted in France, offering unparalleled quality and a distinct touch of luxury that speaks volumes. Make an unforgettable impression.