Brand Tone

Inspirational & Heartfelt, Personal & Sentimental, Accessible & Trustworthy, Faith-Oriented, Empowering

Brand Values

• •Faith & Spirituality
• •Celebrating Moments & Connections
• •Personalization & Individuality
• •Quality & Affordability
• •Customer Connection & Trust
• •Love & Empowerment

Best Practices

• •Use words that evoke feelings of faith, love, and connection.
• •Focus on the experience and symbolism of the jewelry.
• •Maintain an Uplifting and Positive Narrative: Even when addressing the desire for affordable quality, frame it positively around accessibility and smart choices, rather than just 'cheap.' Focus on confidence and feeling good.
• •Be Consistent Across All Channels: Ensure the language used on the website, in product descriptions, email marketing, and all social media posts reflects the same heartfelt, inspirational, and trustworthy tone.
• •Emphasize personalization and the creation of cherished symbols.

Social Perception

Customers generally perceive the brand positively, appreciating the beauty, quality, and meaning behind the jewelry. The craftsmanship and customer service are highlighted as excellent. Pieces are seen as meaningful gifts that are loved by recipients. The religious and personalized items resonate well with those seeking symbolic and spiritual jewelry. The brand is seen as providing fast shipping and good packaging.

Copy Examples

• •A timeless piece for a timeless bond.
• •Carry inspiration with you, every day.
• •Because some connections are too precious for words alone.
• •Our newest collection brings you unique, quality-crafted pieces designed to empower your everyday style, affordably.
• •#LaBeniJewelry #CherishedMoments #PersonalizedGifts #FaithAndFashion