Brand Tone

Elegant & Sophisticated, Appreciative & Mindful, Empowering & Confident, Conscious & Responsible

Brand Values

• •Sustainability
• •Quality & Timelessness
• •Gratitude & Appreciation
• •Empowerment
• •Ethical Practices

Best Practices

• •Embody 'Kansha' (Gratitude): Consistently weave the concept of gratitude into your messaging. This can be gratitude for nature, for the artisans, for the sustainable materials, or for the customer choosing the brand.
• •Highlight Sustainable Luxury: Always balance the 'luxury' aspect (quality, design, feel) with the 'sustainable' and 'ethical' credentials. Don't let one overshadow the other. Use descriptive language that evokes both.
• •Empowerment Through Elegance: Focus on how the swimwear makes the wearer feel: confident, beautiful, graceful, and empowered. The tone should be uplifting and sophisticated, avoiding overly casual or slang-heavy language.
• •Maintain Visual & Textual Harmony: Ensure the copy always aligns with the clean, elegant, and high-quality aesthetic of the brand's visuals. The language should be as refined and thoughtfully crafted as the swimwear itself.
• •Educate with Appreciation: When talking about sustainable materials (like ECONYL®) or ethical processes, frame it from a place of appreciation for the innovation and its positive impact, rather than just stating facts. Make the customer feel part of a positive movement.

Social Perception

The intended perception is that of a high-end, environmentally conscious swimwear brand that values quality and empowers women. The imagery and language used project sophistication and a connection to mindful living.

Copy Examples

• •Headline: Embrace the Sun, Respect the Sea. Body: Our Kisen Bottom, crafted from regenerated nylon, offers timeless style that honors our oceans. Feel beautiful, inside and out. #KanshaSwim #SustainableLuxury #GratitudeInEveryThread
• •Headline: Confidence Woven In. Body: The Asami One Piece: where elegant design meets ethical production. Designed to empower your every move with grace and gratitude. Discover sustainable swimwear that feels as good as it looks. #LabelKansha #EmpoweredByKansha #LuxurySwim
• •Headline: More Than Swimwear, It’s a Statement of Gratitude. Body: Choosing Kansha means choosing quality, sustainability, and a deep appreciation for the world around us. Our latest collection is here to inspire mindful moments by the water. #SustainableStyle #EthicalFashion #KanshaJourney
• •Headline: Timeless Designs, Consciously Crafted. Body: Dive into luxury that doesn’t cost the Earth. Our swimwear is made with innovative, eco-friendly fabrics designed to last season after season. Experience the Kansha difference. #ECONYL #LuxurySustainableSwim #InvestInTimeless
• •Headline: Find Your Radiance. Body: Feel the Kansha spirit. Our swimwear is designed not just to fit your body, but to celebrate it. Sustainable. Sophisticated. You. #KanshaBeauty #Gratitude #SustainableLuxurySwimwear