Brand Tone

Elegant, Authentic, Appreciative, Story-driven

Brand Values

• •Authenticity
• •Craftsmanship
• •Quality
• •Cultural Bridge
• •Elegance & Beauty
• •Tradition

Best Practices

• •Develop a Brand Voice Guide: Document Kyotolux's tone (Elegant, Authentic, Appreciative, Story-driven), core values, approved vocabulary (e.g., "artisan," "heritage," "handcrafted," "authentic") and phrases to avoid. This ensures everyone creating content is aligned.
• •Emphasize Storytelling: Consistently weave the narrative of the artisans, the cultural significance, and the traditional techniques behind the products into all copy.
• •Use High-Quality Visuals: Ensure all imagery and videography match the elegant and refined tone of the copy, showcasing the beauty and detail of the products.
• •Educate and Inform: Continue to share knowledge about Japanese culture, specific crafts, and the unique properties of the materials used. This reinforces authenticity and passion.
• •Maintain Consistency Across All Channels: Whether it's the website, social media, email, or customer service interactions, the tone should remain recognizable and true to the Kyotolux brand identity. Audit content regularly for consistency.

Social Perception

Kyotolux likely appeals to an audience that values high-quality, unique, and culturally rich items. They are perceived as purveyors of fine Japanese goods. The brand would resonate with individuals seeking meaningful gifts that tell a story, or those looking to incorporate Japanese aesthetics and craftsmanship into their own lives. The general perception of high-quality Japanese crafts is positive, often associated with meticulous attention to detail and artistry. Kyotolux aligns itself with this perception.

Copy Examples

• •Kyotolux: Where Ancient Craftsmanship Meets Modern Elegance. Discover authentic Japanese treasures, handcrafted with passion and precision.
• •Experience the art of Japanese innovation with our Horie Titanium Tumbler. Each piece is a testament to generations of skill, offering unparalleled purity and a drinking experience that honours tradition. More than a tumbler, it's a piece of Kyoto's legacy in your hands.
• •The gentle curve of a ceramic bowl, the intricate detail of a hand-painted fan. At Kyotolux, we believe every object tells a story of Japanese heritage. Journey with us and bring home a piece of timeless artistry. #Kyotolux #JapaneseCraftsmanship #AuthenticJapan #ArtisanMade #CulturalHeritage
• •Unlock the Serenity of Japan: New Artisan Arrivals at Kyotolux
• •Kyotolux was born from a profound admiration for Japanese culture and a desire to share its exquisite craftsmanship with the world. We carefully curate each item, connecting you with the heart of Japan—one masterpiece at a time.