Brand Tone

Warm & Inviting, Artisanal & Passionate, Calming & Mindful, Creative & Engaging, Helpful & Informative

Brand Values

• •Craftsmanship & Quality
• •Moments & Connection
• •Sustainability & Ethical Practices
• •Creativity & Self-Expression
• •Passion & Love (for the craft)
• •Community & Shared Experience

Best Practices

• •Emphasize Sensory Language: Use words that evoke scent, warmth, light, and feeling to connect with the calming and experiential nature of the products (e.g., "whisper of vanilla," "cozy glow," "velvety smooth wax").
• •Maintain a Warm and Inclusive Voice: Address the audience directly and personally (e.g., "your space," "let your creativity glow"). Avoid overly technical or exclusive jargon.
• •Highlight Craftsmanship and Intention: Regularly remind customers of the hand-poured, small-batch nature of the products and the "love and intention" behind them.
• •Focus on the "Moment": Connect the products and workshops to the experiences they create – relaxation, creativity, connection, peace. Use phrases like "craft your moment," "illuminate your day," "spark joy."
• •Be Authentic and Transparent: Share the brand's commitment to quality ingredients and sustainable practices. If sharing behind-the-scenes content, let the genuine passion for the craft shine through.

Social Perception

Positive & Appreciative, Seen as a Source of Relaxation and Enjoyment, High-Quality & Aesthetically Pleasing, Trustworthy & Authentic (within its niche)

Copy Examples

• •Introducing 'Serene Sunrise' – our newest hand-poured soy candle, crafted to fill your space with the gentle promise of a new day. Notes of fresh bergamot, calming lavender, and a whisper of vanilla invite you to pause, breathe, and light up your moment of peace. ✨ Discover the serenity at kyndle.sg. #KyndleSG #NewScent #SoyCandles #HandmadeWithLove #MindfulMoments
• •Unleash your inner artisan! ✨ Join our cozy candle-making workshop and learn the gentle art of pouring your own signature scent. Perfect for a creative escape or a unique experience with friends. Limited spots available – book yours and let your creativity glow! Link in bio. #KyndleWorkshops #CandleMaking #SGCraft #CreativePlay #DIYCandles
• •At Kyndle.sg, every flicker tells a story. Born from a simple love for the warmth and comfort a candle brings, we pour our hearts into each creation. Using sustainable soy wax and the finest curated fragrances, we aim to help you craft not just light, but moments – of peace, connection, and pure, fragrant joy.
• •Searching for a gift that truly warms the heart? Our consciously crafted candle sets are more than just a present; they're an invitation to unwind and savor the moment. Hand-poured with love in Singapore, find the perfect Kyndle to show you care. Explore our festive collection. #KyndleGifts #ThoughtfulGiving #SupportLocalSG #HandmadeHoliday
• •What's your favorite way to unwind with a Kyndle? A good book, a soothing bath, or a quiet evening meditation? Share your cherished moments with us below! 👇 We love hearing how our Kyndles light up your life. #KyndleCommunity #SelfCare #RelaxAndRecharge #ScentedSanctuary