Brand Tone

Artistic & Cultured, Elegant & Sophisticated, Inspirational & Storytelling, Authentic & Respectful, Conscious

Brand Values

• •Cultural Preservation & Celebration
• •Artisanship & Craftsmanship
• •Quality & Premium Design
• •Individuality & Storytelling
• •Sustainability

Best Practices

• •Prioritize Storytelling: Frame product descriptions, social media posts, and blog content around the cultural inspiration, the artisan's process, or how the design can transform a space and tell a customer's story.
• •Clearly articulate the inspiration and its significance.
• •Showcase Artisanship: Highlight the 'hand-drawn' nature of the designs and the meticulous printing process.
• •Emphasize Sustainability: Communicate the benefits of the 'Print-to-Order' service in reducing waste.
• •Use Elegant and Sophisticated Language: Maintain a high-quality, refined aesthetic in all communications.

Social Perception

Exclusivity, thoughtfulness, cultural appreciation, refined taste, support for artisans and sustainable practices.

Copy Examples

• •Premium, print-to-order, and profoundly beautiful.
• •Every design is a celebration of heritage, crafted with passion and precision.
• •Transform your space with hand-drawn, West African-inspired designs.
• •Tell your story through walls that reflect your unique style and cultural appreciation.
• •Experience the beauty of ancestral artistry, meticulously printed for the modern home.