Brand Tone

Elegant, Sophisticated, Personal, Welcoming, Conscious, Purposeful, Inspirational, Evocative, Minimalist, Simple, Quality-focused, Authentic

Brand Values

• •Circular Economy
• •Sustainability
• •Eco-Friendly Design
• •Authenticity
• •Customer Centricity
• •Simplicity
• •Mindfulness
• •Quality
• •Craftsmanship
• •Beauty
• •Aesthetics

Best Practices

• •Highlight eco-friendly aspects and the 'circular economy' philosophy.
• •Emphasize elegance, luxury, and sophisticated design in descriptions.
• •Use evocative and sensory language, particularly for the lodge and Italian setting.
• •Reflect the 'big heart' and 'invaluable customer service' mentioned in reviews.
• •Connect products and experiences to nature, local culture, and mindfulness.

Social Perception

Perceived as an exceptional, luxurious, peaceful, and beautifully designed retreat with outstanding hospitality, and as a source of beautiful, eco-friendly products with attentive customer service.

Copy Examples

• •Discover effortless glamour with our sophisticated line of home living cushions, meticulously crafted from precious production leftovers.
• •Experience the true essence of a quiet minimalist house at The Iconic Lodge, where modern elegance meets tranquil countryside.
• •Indulge in luxe, calme et volupté at our Bellagio B&B retreat, surrounded by breathtaking natural beauty and offering personalized service.
• •Give new life to what is already part of the environment with our eco-design philosophy, creating high-end objects that minimize our impact.
• •Let us tailor your Italian adventure with our Personalized Booking Service, connecting you to unique spots and authentic experiences.