Brand Tone

Empathetic and Sentimental, Professional and Quality-Oriented, Customer-Focused and Accommodating, Trustworthy and Appreciative

Brand Values

• •Preserving Memories
• •Emotional Connection
• •Artistic Skill and Craftsmanship
• •Customer Satisfaction
• •Uniqueness and Personalization

Best Practices

• •Lead with Emotion: Always tap into the sentimental value of the portraits. Use words that evoke feelings of love, remembrance, joy, and comfort.
• •Emphasize "Hand-Drawn" and "Artistry": Consistently highlight the human touch and skill involved, differentiating from digital filters or automated processes.
• •Show, Don't Just Tell (with Testimonials): Integrate snippets of powerful customer testimonials into your copy to provide social proof and reinforce the emotional impact.
• •Be Solution-Oriented and Reassuring: Address potential customer concerns proactively (e.g., photo quality, combining images, portraying deceased loved ones) and offer clear, compassionate solutions.
• •Maintain a Respectful and Warm Voice: Especially when discussing sensitive topics like memorial portraits, ensure the language is gentle, understanding, and supportive.

Social Perception

Highly Positive, Seen as a Gifter of Joy and Comfort, Appreciation for Artistic Talent, Reliable and Professional

Copy Examples

• •Cherish Every Moment, Beautifully Sketched. Let our artists transform your treasured photos into timeless hand-drawn portraits that speak to the heart. Capture the smiles, the love, the memories that matter most.
• •More Than a Portrait, It's a Legacy of Love. We specialize in creating deeply personal artworks, bringing together loved ones, even those who have passed, into a single, poignant piece. Keep their memory alive, beautifully drawn.
• •Your Memories, Hand-Drawn with Passion and Precision. Our talented artists pour their hearts into every sketch, ensuring each detail reflects the unique essence of your loved ones. Experience the magic of a truly handcrafted heirloom.
• •The Gift That Moves to Tears (of Joy!). Looking for a present that truly resonates? A custom portrait from your photos is an unforgettable expression of love, perfect for any occasion. See their faces light up.
• •From Photo to Masterpiece. Flawless or Faded, We'll Make It Perfect. Worried about old or imperfect photos? Our skilled artists can restore and combine images to create a stunning portrait you'll treasure forever. Your vision, our artistry.