Brand Tone

Innovative, Luxurious, Contemporary, Confident, Approachable, Androgynous/Gender-Fluid

Brand Values

• •Innovation & Experimentation
• •Functionality & Versatility
• •Cultural Rootedness & Modern Interpretation
• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Inclusivity & Gender Fluidity
• •Conscious Production

Best Practices

• •Embrace "Confident Innovation": Use strong, active verbs and language that reflects cutting-edge design and a forward-thinking approach. Avoid passive or overly traditional phrasing. Highlight unique techniques and design philosophies.
• •Speak to "Rooted Modernity": Weave in references to Indian heritage and craftsmanship but always frame them within a contemporary, global context. Use terms that evoke both tradition and progress.
• •Maintain "Functional Luxury": While showcasing opulence, also emphasize the practicality, comfort, and versatility of the garments. Words like "multi-functional," "versatile," "effortless," and "wearable art" can be key.
• •Foster "Inclusive Individuality": Use language that empowers self-expression and appeals to a broad, modern audience, including the brand's gender-fluid stance. Avoid overly prescriptive or restrictive terms about how pieces *should* be worn.
• •Infuse "Approachable Edge": While sophisticated, the copy can retain a hint of the "fun" and "cheek and tongue humour" Kunal Rawal mentions. This can be through playful descriptions, unexpected word pairings, or a generally spirited and engaging voice that doesn't feel overly formal or distant.

Social Perception

Trendsetter in Indian Menswear, Celebrity Favourite, Aspirational Luxury Brand, Innovative and Daring, Representative of Modern India

Copy Examples

• •Headline: Beyond Tradition. Beyond Trend. This is You. Body: Discover Kunal Rawal. Where heritage meets a new vision, and every stitch tells a story of modern India. Explore pieces designed not just to be worn, but to be experienced. #KunalRawal #ModernMasculinity #IndianCoutureReimagined
• •Headline: Deconstruct. Reconstruct. Define Your Occasion. Body: Why follow when you can lead? Our latest collection redefines celebratory wear with unexpected silhouettes, intricate details, and the freedom to express your individual style. Step into the world of Kunal Rawal. #KunalRawalOfficial #NonConformistLuxury #FutureOfFestive
• •Headline: The Art of Detail. The Soul of India. The Edge of Now. Body: Each Kunal Rawal creation is a conversation between timeless craftsmanship and contemporary audacity. Crafted for the man who appreciates legacy but lives in the moment. Experience luxury that speaks your language. #KunalRawalMenswear #HeritageCool #GlobalIndian
• •Headline: More Than Menswear. It's a Mindset. Body: Functional. Fluid. Fearless. Kunal Rawal designs for the man who is shaping tomorrow. Explore versatile pieces that move with you, from dawn to dusk, tradition to a new tomorrow. #KRMan #VersatileLuxury #StyleUnbound
• •Headline: Own Your Narrative. Wear Your Vibe. Body: At Kunal Rawal, we don't just design clothes, we craft identities. Discover our signature blend of playful sophistication and cultural depth. It’s time to make your mark. #KunalRawalVibe #CelebrateYou #EdgyElegance