Brand Tone

Elegant, Sophisticated, Traditional, Heritage-Focused, Passionate, Heartfelt, Customer-Centric, Trustworthy, Approachable

Brand Values

• •Heritage & Tradition
• •Quality & Authenticity
• •Craftsmanship & Artistry
• •Customer Satisfaction & Service
• •Empowering Artisans
• •Innovation within Tradition
• •Accessibility
• •Sustainability (for Myil line)

Best Practices

• •Emphasize Heritage and Legacy: Consistently weave in the brand's founding year (1955) and its deep connection to traditional weaving, particularly Kanchipuram silks. Use phrases that evoke a sense of history and enduring quality.
• •Use Elegant and Evocative Language: Employ descriptive adjectives that highlight the beauty, craftsmanship, and luxurious feel of the silks. Words like "exquisite," "masterpiece," "timeless," "heritage," and "artistry" reinforce the brand's sophisticated positioning.
• •Highlight Craftsmanship and Artisan Stories: Talk about the weavers, the handloom process, and the passion that goes into creating each saree. This adds an authentic and heartfelt dimension to the brand's narrative.
• •Balance Tradition with Modern Appeal: While celebrating heritage, also showcase how these traditional sarees fit into contemporary lifestyles and special occasions. Mention innovation where appropriate, like new blends or designs that appeal to modern tastes.
• •Maintain a Tone of Trust and Quality: Reassure customers about the authenticity of the silks, the commitment to quality, and the personalized service offered. This builds confidence and loyalty.

Social Perception

Trusted, Reputable, Go-to for Special Occasions, Symbol of Tradition & Elegance, Good Variety & Collection, Helpful & Knowledgeable Staff, Evolving with Times

Copy Examples

• •Headline (Website Banner): Since 1955: Weaving a Legacy of Silk, One Exquisite Saree at a Time.
• •Instagram Caption (New Collection): Drape yourself in artistry. Our latest Kanchipuram silk sarees are a heartfelt tribute to generations of weavers, blending timeless tradition with a touch of contemporary grace. Discover the story in every thread. #KumaranSilks #SilkSaree #HeritageWoven
• •Product Description (Premium Saree): Experience the soul of Indian craftsmanship. This handloom Kanchipuram silk saree, rich in color and intricate zari work, is more than an attire – it's an heirloom in the making, a testament to unwavering quality and passion.
• •About Us Snippet (Social Media): From the silk capital of Kanchipuram to your cherished moments, Kumaran Silks has been dedicated to adorning you with the finest silks for over six decades. We believe in empowering our artisans and bringing their exceptional weaves directly to you.
• •Email Subject Line (Festive Offer): Celebrate Tradition in Timeless Elegance: Your Festive Silk Awaits at Kumaran Silks.