Brand Tone

Professional yet Approachable, Innovative and Modern, Helpful and Solution-Oriented, Transparent (Aspirational)

Brand Values

• •Innovation/Digitalization
• •Customer-Centricity (Stated)
• •Quality and Design
• •Efficiency
• •Fairness

Best Practices

• •Focus copy on clearly explaining the process, benefits, and what customers can expect. If challenges arise (as reviews suggest), the tone in addressing these (even proactively in FAQs or service communications) should remain solution-oriented and empathetic, aligning with the fairness value.
• •Instead of just saying innovative, explain how the digital tools simplify the process or lead to better outcomes for the customer. Use active, confident language.
• •While highlighting technological prowess, ensure the language is still warm and inviting. Kitchens are personal spaces; the copy should reflect an understanding of the emotional investment involved. Avoid overly technical jargon.
• •Ensure the positive, customer-focused tone is present in all communications, from ads to website copy to customer service scripts. Acknowledge and visibly address areas of negative feedback in operational improvements, and let this subtly filter into comms (e.g., enhanced installation oversight).
• •Use customer testimonials and project showcases to inspire. Balance this with clear, reassuring language about the planning steps, support available, and commitment to satisfaction. The tone should build confidence at every stage.

Social Perception

Seen as a modern, digitally savvy way to plan and buy a kitchen. Appreciated for innovative planning tools and design inspiration. Many customers are happy with their kitchen designs and the advice received during the planning phase. Significant concerns regarding after-sales service and problem resolution. Issues with installation quality and punctuality from subcontractors are a recurring theme. Communication breakdown when problems occur, leading to customer frustration. The brand's reputation is impacted by a discrepancy between the smooth digital planning phase and the execution/rectification phase.

Copy Examples

• •Headline: Your Dream Kitchen, Digitally Reimagined. Effortlessly Planned. Body: At Küchenheld, we blend innovative technology with expert design to bring your perfect kitchen to life. Start your journey online and experience a seamless path to a kitchen you'll love for years to come.
• •Headline: See Your Future Kitchen Today. Body: Our advanced digital planning tools let you visualize every detail, ensuring the design is perfectly tailored to your space and style. Transparency and collaboration are at the heart of our process.
• •Headline: Beyond the Design: Quality That Lasts. Body: We believe a beautiful kitchen is a durable kitchen. That’s why we focus on high-quality materials and smart solutions, giving you a space that’s both stunning and built for everyday life.
• •Headline: From Inspiration to Installation – We’re With You. Body: Küchenheld is your partner in creating the heart of your home. Our experts guide you from the first click to the final touch, making your kitchen renovation a smooth and exciting experience.
• •Headline: Smart Kitchens for Modern Living. Body: Embrace the future of kitchen design with Küchenheld. We leverage the latest innovations to create functional, stylish, and personalized spaces that fit your lifestyle perfectly.