Brand Tone

friendly, approachable, caring, and practical

Brand Values

• •Quality
• •Functionality & Practicality
• •Pet Well-being & Comfort
• •Style & Aesthetics
• •Accessibility/Reasonable Price
• •Customer-centricity/Community

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., Friendly, Caring, Practical, Stylishly Understated, Playful-when-appropriate). Include "do's and don'ts" for language (e.g., Do: Use warm, inclusive language. Don't: Use overly technical jargon or be overly formal). This serves as a quick reference for anyone writing copy.
• •Know Your "Why" (The Origin Story): Constantly refer back to the core reason the brand was created – in Kubashii's case, it was for Kobe, seeking quality, functional, stylish, and reasonably priced essentials. This genuine starting point should infuse the passion and care into the copy.
• •Speak to Dog Lovers, From Dog Lovers: Use language that resonates with pet owners. Share relatable experiences (like the need for easy-to-wash bed covers or durable toys). Emphasize the benefits for both the dog (comfort, fun) and the owner (convenience, aesthetics).
• •Show, Don't Just Tell (with a Touch of Personality): Instead of saying "our products are good," describe *how* they are good (e.g., "memory foam for ultimate support," "waterproof for messy adventures"). Inject personality where appropriate, like the "Oh Sh*t Poop Bag Holder" – it’s functional but also acknowledges a relatable, slightly humorous pet owner moment.
• •Maintain Consistency Across All Channels: Ensure the friendly, caring, and practical tone is evident on the website, social media, email marketing, and even in customer service interactions. Regularly review content to ensure it aligns with the established voice. This builds trust and a recognizable brand personality.

Social Perception

The primary perception built through their website and TikTok is that of a caring and dedicated provider of good quality, stylish, and practical dog supplies.

Copy Examples

• •Headline: Happy Paws, Happy Home. ✨ Spoil your best friend (and your decor) with Kubashii essentials. Body: From super comfy orthopedic beds that actually look good in your living room, to the toughest (and cutest!) toys for endless fun. We make dog life easy & stylish. Shop the collection!
• •Social Media Post (Image: Dog snoozing on a Kubashii bed): That 'just right' feeling. 🥰 Our Memory Foam Boucle Beds aren't just a treat for your pup, they're a dream for you too – easy-wash covers and style that speaks volumes! Give your furry family member the gift of ultimate comfort. #KubashiiComfort #DogBed #StylishPets
• •Product Description Snippet (for a lead): Walkies just got an upgrade! Our Adventure-Ready Waterproof Lead is designed for all your explorations, big or small. Strong, comfortable to hold, and effortlessly stylish – because every stroll should be a joy. Built for happy trails and wagging tails!
• •Email Subject: Kobe's Story: How Our Cheeky Frenchie Inspired Kubashii 🐾 Email Body Excerpt: As new pet parents, we just wanted the best for our Kobe – quality essentials that were practical, looked great in our home, and didn’t break the bank. That’s why Kubashii was born! Discover the gear inspired by our own furry family. [Link to About Us/Shop]
• •Promotional Banner: Playtime? Sorted. Mealtime? Easy. Naptime? Bliss. ✨ Kubashii: Your one-stop-shop for everyday dog essentials that are as fun and functional as your four-legged friend! Get 10% off your first order and join the pack!