Brand Tone

Helpful & Practical, Reassuring & Understanding, Confident & Quality-Focused, Friendly & Approachable, Positive & Encouraging

Brand Values

• •Practicality & Efficiency
• •Quality & Durability
• •Problem-Solving & Innovation
• •Aesthetics
• •Customer-Centricity
• •Parental Well-being
• •Environmental Consideration

Best Practices

• •Speak Parent to Parent: Use language that resonates with busy, modern parents. Be empathetic, understanding, and avoid overly technical jargon. Share relatable scenarios.
• •Focus on the Solution, Not Just the Product: Highlight how Kubaii bibs solve common parenting problems – saving time, reducing stress, keeping clothes clean, and allowing for more enjoyable mealtimes.
• •Emphasize Quality with Confidence (and Proof): Don't be afraid to state that your bibs are a premium product. Back this up by mentioning specific features like OEKO-TEX certification, durability, and thoughtful design elements (adjustable neck/cuffs, full coverage).
• •Keep it Positive and Encouraging: Frame messaging around empowerment and making parents' lives easier and more enjoyable. Celebrate the small wins of parenthood.
• •Incorporate Customer Language and Stories: Regularly use testimonials and feedback in your copy. Phrases like "game changer," "best bib I've used," or "wish I found this sooner" are powerful social proof and align with the brand's customer-centric value.

Social Perception

Highly Positive, Trustworthy, Value for Money, Supportive of Parents

Copy Examples

• •Headline: Reclaim Your Mealtimes (and Your Sanity!). Kubaii Bibs: Less Mess, More Moments.
• •Social Media Post: Spaghetti explosions? Berry masterpieces? Bring it on! 💪 Our full-coverage, wipe-clean bibs mean you can say YES to messy play and NO to outfit changes. #KubaiiKids #MessProof #ParentingWin
• •Product Description Snippet: Lovingly designed by a Kiwi mum who’d had enough of subpar bibs! The Kubaii difference? Premium, baby-safe materials, an adjustable fit that *actually* grows with your child, and a design so smart, you’ll wonder how you managed without it. Experience the quality.
• •Email Subject Line: Wave Goodbye to Laundry Piles 👋 Hello, Kubaii!
• •Ad Copy: Tired of bibs that don't deliver? Invest in peace of mind with Kubaii. Our waterproof, adjustable sleeved bibs are built to last, keeping your little one clean and comfy from their first tastes to toddler adventures. Discover why parents are calling them a 'game changer.' [Shop Now]