Brand Tone

Aspirational yet Accessible, Modern & Stylish, Direct & Informative, Appreciative (towards customers), Slightly Enthusiastic/Trendy (on TikTok)

Brand Values

• •Quality at a Fair Price
• •Style & Aesthetics
• •Customer Satisfaction
• •Modernity
• •Accessibility

Best Practices

• •Always Emphasize Value & Style: Ensure copy consistently reflects the core proposition of premium looks/quality at a fair price. Use words that evoke style (e.g., sleek, elegant, modern, chic) alongside terms that suggest smart purchasing (e.g., accessible, smart price, value).
• •Maintain Visual-Verbal Harmony: The modern, clean aesthetic of the visuals should be matched by clear, concise, and stylish language. Avoid overly complex jargon or overly casual slang (unless specifically targeting a very niche segment on a platform like TikTok, where slight adaptations are acceptable if on-brand).
• •Be Customer-Centric and Appreciative: When interacting with customers or featuring user-generated content, use an appreciative and positive tone. Make them feel valued.
• •Stay Updated but True to Core: While adopting trends (like on TikTok), ensure the underlying message of style and accessible quality remains. Don't let a trend overshadow the brand's core identity.
• •Develop a Style Guide Snippet: Create a mini-guide with key brand phrases (e.g., Premium Klockor till Rätt Pris and its English equivalent Premium Watches at the Right Price), approved adjectives, and a defined voice (e.g., aspirational yet friendly, stylish yet straightforward) for anyone creating content. This ensures consistency across all communications.

Social Perception

Positive regarding Product, Good Value, Reliable Service, Emerging Brand, Fashion-Conscious Appeal

Copy Examples

• •Instagram Post (Image: Watch on a stylish outfit): Elevate your everyday. The [Watch Model Name] brings timeless design and modern flair to any look. Quality you can see, at a price you’ll love. #Kronura #StyleStatement #WatchOfTheDay #AffordableLuxury
• •Facebook Ad (Carousel of bestsellers): Discover your new favorite timepiece with Kronura. Premium watches, crafted for style, priced for you. Swipe to see our bestsellers and find your perfect match! Shop Now -> [Link] #KronuraWatches #PremiumForLess #TimeForStyle
• •TikTok Video Caption (Fast-paced showcase of a new arrival): NEW DROP ALERT! 🤫✨ The [Watch Model Name] just landed and it’s everything. Sleek, stylish, and ready to make a statement. Get yours before it’s gone! #Kronura #NewWatch #WatchTok #MustHaveAccessory #KronuraStyle
• •Website Banner (Homepage): Kronura: Premium Watches. Smart Prices. Define Your Time.
• •Email Newsletter Snippet (Highlighting a specific collection): Hello [Customer Name], looking for that perfect blend of sophistication and everyday elegance? Our [Collection Name] collection offers meticulously designed timepieces that won't break the bank. Explore the collection and experience the Kronura difference.