Brand Tone

Passionate, Personal, Creative, Helpful, Transparent

Brand Values

• •Creativity & Individuality
• •Handmade Quality & Passion
• •Customer Focus & Service
• •Sustainability
• •Authenticity & Joy
• •Support & Empowerment

Best Practices

• •Emphasize the handmade nature and unique character of each product.
• •Highlight the passion and dedication Nadine puts into her work.
• •Maintain a personal and approachable tone in all communications.
• •Showcase the sustainability and ethical aspects of the materials used.
• •Be transparent about the creative process, including any imperfections, framing them as unique aspects.

Social Perception

Customers perceive the brand as a passionate small business, offering unique, handmade items with a personal touch, excellent customer service, and a commitment to sustainability.

Copy Examples

• •"Handgemacht mit Herz: Ich stecke all meine Leidenschaft in jedes Detail." (Handmade with heart: I put all my passion into every detail.)
• •"Individuell & einzigartig: Deine Wünsche stehen im Mittelpunkt – jede Idee wird liebevoll umgesetzt." (Individual & unique: Your wishes are central – every idea is lovingly implemented.)
• •"Hey, ich bin Nadine..." (Hey, I'm Nadine...)
• •"Standard, everyone can."
• •"Handmade = Handmade and bedeutet nichts sieht genauso aus wie das andere und nicht perfekt wie von der Stange" (Handmade means nothing looks exactly like the other and not perfect like off the rack)