Brand Tone

Promotional and Sales-Oriented, Accessible and Everyday, Enthusiastic and Positive (in marketing), Informal, Aspiring to be Helpful

Brand Values

• •Affordability
• •Variety/Wide Selection
• •Accessibility
• •Dynamism and Modernity
• •Quality (Stated)
• •Customer Service (Stated Ideal)

Best Practices

• •Prioritize Value and Affordability: Consistently highlight how products offer good value for money. Use phrases that suggest smart shopping and savings.
• •Keep it Simple and Direct: Use clear, straightforward language that is easy for a broad audience to understand. Avoid overly technical jargon or complex sentence structures.
• •Maintain an Enthusiastic and Positive Vibe (in Marketing): Especially in promotional materials and social media, use an upbeat and inviting tone. Employ positive language and emojis where appropriate to create a friendly feel.
• •Focus on Solutions and Inspiration: Frame products not just as items, but as solutions to everyday home needs or as ways to improve and personalize living spaces. Offer tips and ideas.
• •Be Empathetic and Approachable (especially in Customer Service Communications): While marketing is enthusiastic, customer service copy (FAQs, responses to queries/complaints) should aim for an understanding, helpful, and reassuring tone to build trust, addressing the concerns highlighted in customer reviews. Strive to genuinely reflect the "attentive and available" service they aspire to.

Social Perception

Price-Conscious Shoppers' Choice, Concerns about Reliability, A "Hit or Miss" Experience, Emerging Online Retailer

Copy Examples

• •☀️ Hello Sunshine, Hello Savings! Get your home & garden summer-ready with up to 40% off everything! Don't miss out! ✨
• •Light up your life (and your living room! 😉) with our new 'Aurora' table lamp. Stylish, affordable, and an instant mood-booster. Tap to shop and brighten your space! 💡
• •🆕 Just Landed! Explore hundreds of fresh finds for every room. From cozy cushions to clever kitchen gadgets, discover your next home favorite at Kosmocasa.it today! What will you find?
• •🏡 Your Weekend Home Makeover Starts Here! Unbeatable Deals Inside + Free Shipping on orders over €50!
• •At Kosmocasa, we believe everyone deserves a home they love, without breaking the bank. That's why we bring you a huge range of stylish and practical items at prices you'll adore. Your dream home is just a click away!