Brand Tone

Informative, Educational, Aspiring, Benefit-Oriented, Enthusiastic, Encouraging, Trustworthy, Gentle

Brand Values

• •Quality Ingredients
• •Customer Well-being
• •Skin Health
• •Authenticity

Best Practices

• •Prioritize Benefit-Driven Language: Consistently focus on what the product does for the customer and how it solves their problems or helps them achieve their skincare goals (e.g., 'Experience deep hydration,' 'Combat fine lines effectively,' 'Say goodbye to dull skin')
• •Highlight Key Ingredients and their Benefits: Clearly explain the active ingredients in your products and the specific benefits they provide for the skin.
• •Use an Enthusiastic and Encouraging Tone: Employ positive and inviting language to engage customers and motivate them to try your products.
• •Maintain an Informative and Educational Approach: Provide detailed product descriptions and ingredient information to establish yourself as a knowledgeable resource for K-beauty enthusiasts.
• •Emphasize Trustworthiness and Gentleness: Highlight suitability for sensitive skin and the use of beneficial ingredients to build customer confidence.

Social Perception

Kosmetic AU is perceived as a supplier of sought-after Korean beauty brands in Australia. The detailed product descriptions and ingredient highlights on the website suggest an effort to be an informative source for K-beauty enthusiasts. Aims to build trust by stocking well-known brands and providing clear product information, including suitability for sensitive skin.

Copy Examples

• •Elevate Your Eye Care Routine
• •Reveal Your Radiance Today!
• •Don't miss the chance to shine!
• •Elevate Your Sun Care Routine
• •Goodbye to dull skin and hello to brightness!