Brand Tone

Innovative & Tech-Forward, Secure & Protective, Professional & Sleek, Confident & Reassuring, Functional & Practical

Brand Values

• •Security
• •Innovation
• •Quality
• •Design Excellence
• •Customer-Centricity
• •Style & Self-Expression

Best Practices

• •Prioritize Security Language: Always lead with or prominently feature terms related to safety, anti-theft, and protection. Use confident and reassuring language.
• •Highlight Innovation and Tech: Emphasize the "smart" aspects of the design, patented technologies, and award-winning features.
• •Maintain a Professional and Sleek Lexicon: Use words like "modern," "minimalist," "premium," "sophisticated," and "engineered" to describe the products and design.
• •Focus on the "Why": Connect features to benefits. For example, instead of just saying "TSA lock," explain it as "TSA-approved lock for hassle-free travel and security." Link security to "peace of mind" and "confidence."
• •Show, Don't Just Tell (with visuals and specifics): While the copy itself is text, ensure it complements visuals that showcase the sleek design and implies the lifestyle. Refer to specific, tangible features (e.g., "slash-resistant material," "scientifically engineered storage") rather than vague claims.

Social Perception

Trusted for Security, High-Quality and Well-Designed, Innovative, Premium (Sometimes Pricey), Good for Tech, Moderate for General Use, Kickstarter Association

Copy Examples

• •Headline: Secure Your Journey. Elevate Your Style. Body: With Korin Design, travel confidently knowing your essentials are protected by award-winning anti-theft technology, wrapped in a sleek, modern aesthetic. Innovation in every fiber, security in every detail.
• •Headline: Smart Design for a Smarter Commute. Body: Navigate your day with the ClickPack X. Engineered for the urban explorer, it offers intelligent organization, robust security features, and a minimalist look that means business.
• •Headline: Peace of Mind, Packed. Body: Stop worrying about your belongings and start experiencing the world. Our FlexPack Pro offers unparalleled security and flexible storage, so you can focus on what truly matters.
• •Headline: Innovation Woven In. Security Built-In. Body: From slash-resistant fabric to hidden RFID-blocking pockets and integrated TSA locks, Korin Design backpacks are meticulously crafted for the discerning traveler who demands both cutting-edge protection and sophisticated style.
• •Headline: Travel Redefined: Secure, Sleek, Seamless. Body: Experience the Korin Design difference. Our backpacks fuse advanced anti-theft features with intuitive design, ensuring your valuables are safe and your journey is effortless. Join a global community of secure and stylish travelers.