Brand Tone

Professional & Educational, Innovative & Cutting-Edge, Results-Oriented, Exclusive & Premium, Approachable & Engaging (on social media)

Brand Values

• •Innovation: Committed to bringing the latest K-Beauty advancements and scientific breakthroughs to the European market.
• •Efficacy & Quality: Focuses on providing high-performance products that deliver tangible results for skincare professionals and their clients.
• •Education & Expertise: Aims to empower aesthetic professionals with knowledge about new treatments and techniques.
• •Heritage & Modernity: Values the rich heritage of Korean beauty rituals combined with cutting-edge science.
• •Professional Partnership: Dedicated to serving aesthetic professionals by providing them with specialized products and training.

Best Practices

• •Maintain a Professional Yet Forward-Thinking Voice: Always address the audience (aesthetic professionals) with respect for their expertise, while exciting them about the innovative nature of the products. Use industry-specific terminology where appropriate but ensure clarity.
• •Emphasize Efficacy and Scientific Backing: Consistently highlight the results-driven nature of the products and the scientific research or advanced ingredients (e.g., exosomes, PDRN, K-Beauty rituals) behind them.
• •Focus on Exclusivity and Partnership: Reinforce that the products and training are designed for professionals, fostering a sense of partnership and access to exclusive solutions that can enhance their services.
• •Adapt Tone Slightly for Different Platforms: While the core values and professionalism remain, allow for a more engaging and visually-driven tone on social media like TikTok and Instagram, using relevant hashtags and interactive elements.
• •Create a Brand Lexicon: Develop a list of key terms and phrases that reflect the brand's positioning (e.g., "K-Beauty innovation," "professional grade," "advanced skincare solutions," "clinically inspired," "regenerative beauty") and use them consistently across all communications.

Social Perception

Emerging Player, Focused Niche, Association with K-Beauty Trend, Credibility via Product Focus, Online Engagement

Copy Examples

• •Headline: Elevate Your Expertise: Discover the Next Wave of K-Beauty Innovations with Korea Labs. Body: Partner with us to offer your clients revolutionary treatments backed by Korean scientific advancement. Explore our exclusive range of professional-grade skin boosters, peels, and exosome therapies. Visit www.korea-labs.fr.
• •Social Media Post (Image: Before & After of a treatment): Unlock transformative results. Our [Product Name] with advanced PDRN technology empowers aesthetic professionals to visibly rejuvenate and repair. Learn more and access pro-only products – Link in bio. #KoreaLabsPro #SkinScience #KBeautyExpert #AestheticInnovation
• •Email Subject to Professionals: Exclusive Training: Master the Art of Korean Glass Skin with LAMI PEEL. Email Body: Dear [Professional's Name], Be among the first in Europe to offer the coveted LAMI PEEL. Korea Labs invites you to an exclusive training session on this revolutionary Korean peeling and lifting technique. Limited spots available. Register now at www.korea-labs.fr/academy.
• •Product Description Snippet (for a product with Exosomes): Harness the power of cellular communication. Our Exosome Regenerative Serum is professionally formulated with billions of targeted exosomes to accelerate skin renewal, reduce inflammation, and dramatically enhance radiance. For professional use only.
• •Website Banner: Korea Labs: Your Source for Professional K-Beauty. Cutting-Edge Skincare. Exclusive Training. Proven Results. For Aesthetic Professionals.