Brand Tone

Informative & Educational, Trustworthy & Transparent, Wellness-Focused & Supportive, Natural & Pure, Accessible & User-Friendly

Brand Values

• •Quality
• •Transparency
• •Wellness
• •Natural Solutions
• •Customer Empowerment
• •Integrity

Best Practices

• •Consistently provide clear, simple, and accurate information about CBD, its benefits, and product usage. Avoid jargon where possible or explain it clearly.
• •Always highlight the quality of ingredients, sourcing (USA-grown hemp), and the availability of third-party lab tests (COAs) in product descriptions, social media, and marketing materials.
• •Frame communications around helping customers achieve their wellness goals. Use positive language that inspires confidence and calm.
• •Reinforce the connection between Korasana products and natural, overall well-being. Highlight organic and non-GMO aspects.
• •All content should be well-written, grammatically correct, and factually accurate, reflecting the brand's commitment to quality and trustworthiness. Avoid making unsubstantiated medical claims.

Social Perception

Positive Product Efficacy, Trust in Quality & Purity, Good for Sensitive Users, Professional & Reliable, Associated with Active Lifestyles

Copy Examples

• •Headline: Find Your Calm, Naturally. Body: Life moves fast. Korasana CBD helps you find your center. Our pure, lab-tested tinctures and gummies are crafted to support your well-being from the inside out. Discover wellness to the core. Call to Action: Explore Korasana Today
• •Headline: Sleep Soundly, Wake Refreshed. Body: Tired of restless nights? Korasana’s Slumber Chews, with a blend of premium CBD and natural sleep aids like Valerian Root, gently guide you to a peaceful night's rest. Wake up ready to embrace the day. Call to Action: Shop Sleep Solutions
• •Headline: Purity You Can Trust. Results You Can Feel. Body: At Korasana, transparency is key. We use only USA-grown organic hemp and provide third-party lab results for every product. Experience the Korasana difference – effective, natural wellness. Call to Action: View Our Lab Reports
• •Headline: Elevate Your Active Lifestyle. Body: Don't let discomfort slow you down. Korasana CBD is designed to support your body's recovery and balance, helping you stay active and perform your best. Fuel your wellness journey with nature's best. Call to Action: Discover Products for Activity
• •Headline: Wellness to the Core: It’s Not Just Our Name, It’s Our Promise. Body: From soil to oil, Korasana is committed to bringing you the highest quality CBD products. We believe in the power of natural botanicals to help you achieve a healthier mind and body. Call to Action: Learn Our Story