Brand Tone

knowledgeable, appreciative, and sophisticated

Brand Values

• •Appreciation for History and Craftsmanship
• •Uniqueness and Character
• •Quality and Authenticity
• •Customer Focus and Service
• •Passion for Antiques
• •Sustainability (implied)

Best Practices

• •Emphasize Storytelling: Every antique has a history. Weave narratives about the origin, era, craftsmanship, or previous life of a piece into your descriptions. This aligns with the value of uniqueness and character.
• •Use Evocative and Descriptive Language: Employ rich adjectives and sensory details to convey the quality, texture, and visual appeal of the antiques. Words like "patina," "hand-carved," "time-honored," "graceful," and "distinguished" can enhance the sophisticated and appreciative tone.
• •Maintain a Respectful and Knowledgeable Voice: Position the brand as an expert in antiques. Share details about specific periods, makers (like Howard & Sons), and materials. Avoid overly casual or trendy language that might clash with the timeless nature of the products.
• •Highlight Quality and Craftsmanship: Consistently draw attention to the superior construction, materials, and artistry of antique pieces. This reinforces the values of quality and authenticity and justifies the investment.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media captions, email newsletters, and any print materials is harmonious. This builds a strong, recognizable brand identity. Check that visual elements also align with this sophisticated and appreciative tone.

Social Perception

Customers and the public generally perceive Kontrast.co as: A reputable source for genuine antiques, Knowledgeable and passionate, Customer-friendly and reliable, A provider of unique and high-quality pieces, Recognized by design enthusiasts

Copy Examples

• •Discover the enduring allure of a bygone era. This Victorian Chesterfield, with its deep buttoning and gracefully aged leather, is more than a sofa – it's a piece of history, ready to anchor your modern story. Explore its rich patina and imagine the conversations it has held. #AntiqueElegance #TimelessDesign #KontrastClassics
• •At Kontrast, we believe every piece has a soul. This meticulously restored Georgian writing desk, crafted from rich mahogany, whispers tales of its past. We've revived its former glory, ensuring its journey continues with you. Own a testament to unparalleled craftsmanship. #HeirloomQuality #AntiqueFurniture #StoriedPieces
• •Searching for that singular piece to define your space? Our latest acquisition, a stunning Art Deco display cabinet, boasts the clean lines and exotic veneers characteristic of its era. A true conversation starter, it awaits a discerning eye. Visit our Batley showroom or browse online. #VintageFinds #UniqueAntiques #KontrastTreasures
• •The legacy of Howard & Sons is one of unparalleled comfort and timeless style. We are privileged to present this exceptional armchair, a testament to their enduring craftsmanship. Each detail, from the expertly sprung seat to the classic silhouette, speaks of quality that transcends generations. #HowardAndSons #CountryHouseStyle #InvestmentPiece #KontrastAntiques
• •More than just furniture, we offer enduring character. Our curated collection of antique and vintage pieces brings warmth, history, and a unique narrative to your home. Let us help you find the perfect item to express your individual style. #AntiqueDecor #SustainableStyle #CuratedByKontrast