Brand Tone

Passionate, Enthusiastic, Expert, Knowledgeable, Customer-Focused, Friendly, Unique, and Curated

Brand Values

• •Authenticity and History
• •Quality Craftsmanship
• •Customer Satisfaction
• •Individuality and Uniqueness
• •Accessibility

Best Practices

• •Develop Clear Brand Voice Guidelines: Create a document outlining the brand's personality, tone (e.g., passionate, knowledgeable, friendly), and specific language to use or avoid. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience: Tailor the language and style to resonate with the target customer who appreciates antiques, history, and unique craftsmanship.
• •Tell a Story: Emphasize the history, craftsmanship, and unique character of each piece. Use evocative language that paints a picture and connects emotionally with the reader.
• •Be Consistent Across All Channels: Ensure the tone of voice is maintained across the website, social media posts, product descriptions, email marketing, and customer interactions.
• •Highlight Passion and Expertise: Let the genuine enthusiasm for antiques shine through in the copy. Share knowledge and insights about the pieces to build trust and authority.

Social Perception

Positive customer experiences, trusted seller, appreciation for uniqueness, responsive and helpful.

Copy Examples

• •Discover the story within. Each of our meticulously restored antique armchairs whispers tales of a bygone era, ready to bring timeless elegance and unparalleled character to your home. Find your perfect piece of history with Kontrastco.
• •More than just furniture, it's a statement. Our curated collection of vintage treasures is hand-selected for its exceptional craftsmanship and enduring style. Let Kontrastco help you create a space that's uniquely yours.
• •Obsessed with authenticity? So are we. At Kontrastco, we live and breathe antique restoration, bringing forgotten gems back to life. Explore our latest arrivals and experience the passion firsthand.
• •From our workshop to your living room, with care and expertise. We're dedicated to helping you find the antique piece you've always dreamed of. Have a question? Our friendly team is always here to assist.
• •Escape the ordinary. Why settle for mass-produced when you can own a piece of history? Kontrastco offers a unique selection of antique and vintage furniture, each with its own soul. Your extraordinary home starts here.