Brand Tone

aspirational, inviting, and focused on comfort and style

Brand Values

• •Comfort
• •Style & Aesthetics
• •Modularity & Versatility
• •Quality & Durability
• •Customer Satisfaction
• •Canadian Identity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, core values, and the specific words/phrases to use or avoid. This ensures everyone writing for the brand is aligned.
• •Prioritize "Comfort" and "Style" in Messaging: Consistently weave in language that evokes feelings of relaxation, coziness, and modern aesthetics. Use descriptive words that appeal to the senses.
• •Maintain an Aspirational yet Attainable Feel: Showcase beautiful living spaces and a desirable lifestyle, but keep the language accessible and inviting, not exclusive or intimidating.
• •Be Authentic and Relatable: Share user-generated content and customer stories (with permission) to build trust and show real people enjoying the products. When addressing issues or concerns (like sofa maintenance), be transparent and helpful.
• •Adapt Tone for Different Contexts, but Keep Voice Consistent: While the overall voice remains aspirational and comfort-focused, the tone can shift slightly. For example, customer service interactions might adopt a more empathetic and reassuring tone, while an Instagram post might be more playful and trendy. The core personality should always shine through.

Social Perception

Customers generally perceive Kömfi as a provider of comfortable and stylish sofas, often seen as a more accessible alternative to high-end brands like Restoration Hardware. The "cloud couch" aesthetic is highly sought after by their target audience. Positive experiences often highlight the comfort, look, and the modular aspect of the furniture. Some concerns exist regarding the long-term durability and maintenance of the sofas, especially the "cloud" style's tendency to look messy or require frequent fluffing. Customer service experiences appear to vary, with some customers praising responsiveness and others citing issues.

Copy Examples

• •Headline: Sink into Your Bliss. Discover Kömfi. Body: Imagine a sofa that doesn't just furnish your room, but transforms it into your personal sanctuary. Our modular collections offer cloud-like comfort and effortless style, designed for the way you live. #GetKömfi
• •Social Media Post: Weekend plans: Getting lost in the plush, dreamy layers of our Puff Sectional. ✨ What are your Kömfi moments looking like? Share with #MyKomfiComfort.
• •Product Description Snippet: Crafted for ultimate relaxation, the Kömfi™ Modular Sectional features deep, feather-filled cushions and durable, family-friendly fabric. Design your perfect configuration and experience home comfort like never before.
• •Email Subject: Ready for a Living Room Upgrade? Comfort Awaits. Email Body Snippet: Life’s better when you’re Kömfi. Explore our newest arrivals and find the perfect centerpiece that invites you to unwind in style. Plus, enjoy our 30-day risk-free trial.
• •Ad Copy: Tired of choosing between style and comfort? With Kömfi, you get both. Our proudly Canadian-designed sofas bring modern elegance and unparalleled coziness to your home. Visit shopkomfi.com.