Brand Tone

approachable, passionate, and encouraging

Brand Values

• •Quality & Craftsmanship
• •Sustainability
• •Functionality & User-Centric Design
• •Community & Fun
• •Accessibility

Best Practices

• •Always Lead with "Why": Start with the feeling and the benefit (fun, stability, lightness) before detailing the features. The brand's "why" is rooted in passion and the joy of movement.
• •Emphasize German Craftsmanship: Consistently use phrases like "Handcrafted in Germany," "Family-owned workshop," and "Precision engineered" to reinforce the core value of quality and build trust.
• •Use Encouraging & Inclusive Language: Employ words like "your journey," "we believe," "start today," and "for all levels" to make everyone feel welcome, from absolute beginners to seasoned athletes.
• •Highlight Sustainability Subtly: Weave in the eco-friendly aspects (sustainable beechwood, eco-lacquer, Portuguese cork) as supporting proof points of the brand's thoughtful approach, rather than the sole reason to buy.
• •Maintain a Passionate, Authentic Voice: Write as if you are one of the founders sharing your creation. Use authentic storytelling and a friendly, approachable tone to connect with the audience on a personal level, reflecting the brand's origin story.

Social Perception

Overwhelmingly positive. Customers value the superior quality and durability of German-made products. The brand is seen as trustworthy, authentic, and passionate. Its origin story resonates, creating a connection to a small, family-involved business. Perceived as a premium yet accessible option, especially for beginners. Association with physiotherapy and sports communities enhances credibility.

Copy Examples

• •Life is about balance, and so are we. Our handcrafted balance boards, made with sustainable German beechwood, are your perfect partner for a more active life. Whether you're a beginner or a pro, discover the stability and quality that lets you focus on what matters: the fun.
• •Every Kolibri Board is a piece of our story. Born from a passion for the perfect ride, each board is handcrafted in our family's carpentry shop. Feel the difference that quality German craftsmanship makes under your feet. It's not just a board; it's a promise of durability and endless joy.
• •Stand for something more. Our boards are crafted from 100% European beechwood and finished with eco-friendly lacquers, because we believe in protecting the playgrounds nature gives us. Build your core strength and your connection to the planet with every wobble and win.
• •Feeling unsteady? Our 'Grip' board is designed for you. With a wider surface and precision-cut grooves, it offers the extra stability you need to build confidence from day one. Recommended by physiotherapists, it’s the safest, most encouraging start to your balance journey.
• •Unleash your inner child and turn fitness into fun. The Kolibri board isn't just for exercise; it's for learning tricks, challenging friends, and finding a moment of focus in your busy day. Experience the feeling of lightness and control.