Brand Tone

Informative & Educational, Approachable & Friendly, Community-Oriented & Inclusive, Modern & Slightly Playful, Trustworthy & Quality-Focused, Supportive

Brand Values

• •Customer-Centricity
• •Quality & Safety
• •Education & Empowerment
• •Community Building
• •Wellness & Relief
• •Innovation/Being Current

Best Practices

• •Prioritize Education Alongside Promotion: Always aim to inform the customer about the products and their potential benefits, reinforcing the brand as a knowledgeable resource. Balance promotional messaging with genuine educational content.
• •Embrace a "Society" Feel: Use inclusive language like "family," "community," and "join us." Make customers feel like they are part of something supportive and welcoming.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects or benefits, keep the language clear, concise, and easy to understand. Avoid overly clinical or detached jargon.
• •Highlight Quality and Trust: Consistently mention product testing, knowledgeable staff, and the brand's experience to build and maintain credibility.
• •Adapt to the Platform, but Keep Core Values Consistent: While the tone on TikTok might be more playful than a detailed blog post, the underlying values of wellness, community, and quality should still shine through in all communications. Ensure the core message doesn't get lost in platform-specific trends.

Social Perception

Positive Customer Experiences, Knowledgeable Resource, Local & Established, Engaging & Modern

Copy Examples

• •Headline for a new CBD oil: "Unlock Your Calm. Discover pure, potent relief with our latest CBD oil, crafted for your well-being. Your journey to balance starts here at The Vape Society CBD."
• •Instagram Post (with an image of various gummies): "Sweeten your self-care routine! 🌱 Our delicious CBD gummies are more than just a treat; they're your daily dose of calm and comfort. Which flavor is your go-to? #CBDSociety #WellnessGummies #TheVapeSocietyCBD"
• •Email Subject for a promotion: "Your Exclusive Invite to The Society's Wellness Weekend!" Body Snippet: "Hey [Customer Name], join The Vape Society CBD family for special perks! This weekend, explore our curated collection of premium CBD and vape essentials designed to help you find your perfect balance. Our knowledgeable team is always here to guide you."
• •TikTok Video Caption (accompanying a short, informative video about a specific CBD benefit): "Did you know CBD could help with [benefit]? 🤔 We break it down! Your wellness journey is unique, and we're here to support it. #CBDfacts #TheVapeSocietyCBD #StayInformed #WellnessTips"
• •Website Banner for Vaping Products: "Elevate Your Vape Experience. From the latest devices to a world of flavors, The Vape Society CBD has everything you need. Quality you can trust, advice you can count on. #VapeLife #GlendaleVapes #TheSociety"