Brand Tone

Informative, Educational, Premium, High-Quality, Aspirational, Health-Conscious, Trustworthy, Supportive, and Reassuring.

Brand Values

• •Quality
• •Efficacy & Results
• •Natural & Pure
• •Scientific Backing
• •Holistic Well-being
• •Transparency

Best Practices

• •Focus on 'Benefit of the Benefit': Explain the ultimate benefit to the consumer.
• •Highlight certifications and quality control measures to build trust.
• •Justify the premium positioning by emphasizing scientific backing and high-quality ingredients.
• •Appeal to health-conscious consumers by focusing on overall well-being and vitality.
• •Cite ingredient benefits with clear and understandable language.

Social Perception

A high-quality, effective, and trustworthy marine collagen supplement that promotes beauty from the inside out and overall well-being.

Copy Examples

• •Experience the Kofuchi difference – pure, potent, and backed by science.
• •Discover the science of inner wellness.
• •Invest in your well-being.
• •Let's explore the science behind how this powerful protein can elevate your everyday vitality.
• •KÓFUCHÎ Marine Collagen: A premium dietary supplement for skin, hair, nails, joints, and bones.