Brand Tone

Educational, Passionate, Approachable, Quality-Conscious, Modern

Brand Values

• •Quality & Craftsmanship
• •Education & Discovery
• •Accessibility
• •Transparency
• •Sustainability & Ethics
• •Community
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., Educational, Passionate, Approachable, Discerning but not Snobby). Include examples of "do's and don'ts" for language and style.
• •Prioritize "You" over "We": Focus on the customer's journey, their learning, and their enjoyment. Frame benefits from their perspective (e.g., "You'll discover..." instead of "We offer...").
• •Educate, Don't Intimidate: Share knowledge in a way that empowers the customer, avoiding overly technical jargon unless clearly explained. The goal is to make them feel like a "kenner" (connoisseur), not to make them feel ignorant.
• •Infuse Passion Authentically: Let genuine enthusiasm for coffee shine through. Use vivid, sensory language to describe flavors and aromas, but avoid hyperbole that could feel inauthentic.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, blog, social media, email marketing, and even customer service interactions is aligned. Regularly review content to check for consistency.

Social Perception

Positive (among those who know the brand), Emerging/Niche, Trustworthy (for online purchases), Seen as a Hub for Specialty Coffee, Focused on the Dutch Market

Copy Examples

• •Headline: Stop Guessing, Start Tasting. Your Perfect Coffee Journey Begins Here. Body: Overwhelmed by coffee choices? Our simple quiz guides you to beans you'll truly love. Become your own Koffie Kenner, one delicious cup at a time. CTA: Take the Quiz & Discover Your Flavor.
• •Headline: From Passionate Brothers to Your Perfect Brew. Body: We're Tijn & Olle, and we believe exceptional coffee shouldn't be a secret. We partner with Holland's finest roasters to bring you a world of flavor, sustainably sourced and delivered fresh. CTA: Meet Our Roasters.
• •Headline: More Than Just Beans. It's a Story in Every Sip. Body: Ever wonder where your coffee comes from? We value transparency from farm to cup. Learn about the origins, the craft, and the people behind your daily ritual. CTA: Explore Our Coffee Knowledge Blog.
• •Headline: Unlock a World of Coffee. Delivered to Your Doorstep. Body: Tired of the same old blend? Our subscription service is your passport to discovering unique specialty coffees, curated by experts and tailored to your taste. Freshness guaranteed. CTA: Find Your Subscription.
• •Headline: Become the Coffee Connoisseur You Were Meant to Be. Body: Specialty coffee, simplified. We provide the knowledge, the beans, and the gear. All you need to do is brew, sip, and enjoy the journey. CTA: Shop Our Favorite Equipment.