Brand Tone

Informative & Authoritative, Cultured & Sophisticated, Trustworthy & Reliable, Direct & Clear

Brand Values

• •Quality & Credibility
• •Knowledge & Information
• •Critical Thinking
• •Relevance
• •Accessibility (to its content)

Best Practices

• •Maintain Authority: Use clear, confident language. Avoid overly casual slang or jargon that might undermine the brand's credibility.
• •Emphasize Value of Information: Highlight the depth, insight, and quality of the information or products offered, appealing to an intellectually curious audience.
• •Be Direct and Unambiguous: Especially for calls to action (e.g., subscribing, purchasing), the language should be straightforward and easy to understand.
• •Reflect Sophistication: Employ a slightly more formal and articulate vocabulary, aligning with an educated readership. Ensure grammatical precision.
• •Align with Knack's Core Identity: Continuously refer back to the magazine's mission of providing critical, in-depth, and relevant content. Ensure all shop copy reinforces this established identity.

Social Perception

Respected News Source, Intellectual Appeal, Associated with Quality Lifestyle, Functional Extension of Knack Magazine

Copy Examples

• •Stay informed. Challenge your perspectives. Subscribe to Knack for unparalleled analysis of Belgian and world events.
• •Delve deeper. Explore our curated collection of books, handpicked by Knack editors to expand your understanding.
• •Elevate your lifestyle. Discover Knack Weekend – your guide to culture, design, and insightful living. Available now at the Knack Shop.
• •Uncover the full story. Our latest Special Edition offers an in-depth exploration of [Topic]. Order your copy today from the Knack Shop.
• •Share the gift of knowledge. A subscription to Knack is a thoughtful present for the discerning reader in your life. Easily arranged through the Knack Shop.