Brand Tone

Refined and Elegant, Comfort-Oriented, Conscious and Ethical, Direct and Confident, Authentic and Personal

Brand Values

• •Comfort
• •Style
• •Sustainability
• •Quality & Durability
• •Innovation
• •Authenticity & Transparency
• •Made in Italy

Best Practices

• •Prioritize "Feel Good" Language: Consistently use words and phrases that evoke comfort, well-being, confidence, and ease. Focus on the sensory experience of wearing Kloters.
• •Emphasize Italian Heritage and Craftsmanship: Subtly weave in references to Italian style, attention to detail, and the quality associated with "Made in Italy" products.
• •Highlight Sustainability and Durability Naturally: Integrate messages about long-lasting products and ethical production as inherent benefits, rather than just add-on features. Show, don't just tell, how this benefits the customer and the environment.
• •Maintain a Refined and Confident Voice: Use clear, articulate language. Avoid overly casual slang or hype. Speak with authority about the product's quality and unique benefits.
• •Be Authentic and Value-Driven: Let the brand's core values (comfort, style, sustainability, quality, innovation) shine through in all communications. Connect with customers on a level of shared principles.

Social Perception

A Premium Brand, Focused on Comfort and Fit, Innovative, Durable, Ethically Minded

Copy Examples

• •Headline: Italian Craftsmanship. Uncompromising Comfort. Feel the Kloters Difference. Body: Experience underwear redefined. At Kloters, we merge timeless Italian style with innovative design and sustainable practices, because true elegance starts with how you feel. Discover enduring quality, made to last.
• •Headline: Beyond Ordinary. Boxer Shorts Engineered for Your Well-being. Body: Kloters offers more than just underwear; we offer a commitment to your comfort and our planet. Our signature internal support system and premium, sustainable fabrics ensure a perfect fit and a clear conscience. Invest in feeling good, every day.
• •Headline: The Art of Italian Underwear. Crafted for Comfort, Designed for Life. Body: Feel the luxurious touch of meticulously sourced materials and the confidence of a perfect fit. Kloters brings Italian artistry to your most essential garments, focusing on durability and a sober, clean style that speaks volumes.
• •Headline: Sustainable by Design. Durable by Nature. Kloters. Body: We believe in clothing that endures. Our commitment to sustainability is woven into every fiber, from responsibly sourced materials to ethical Italian production. Choose Kloters for underwear that’s as kind to the planet as it is to your skin.
• •Headline: Not Just Worn, But Experienced. This is Kloters. Body: Imagine comfort so complete, it transforms your day. Style so refined, it elevates your confidence. And quality so enduring, it redefines value. This is the essence of Kloters – where Italian heritage meets modern innovation.