Tono de Marca

Joyful, Enchanting, Caring. Secondary: Elegant, High-Quality, Trustworthy.

Valores de Marca

• •Love and Connection
• •Joy and Wonder
• •Quality and Craftsmanship
• •Safety and Comfort
• •Creating Memories

Mejores Prácticas

• •Always Prioritize "Joy" and "Magic": Infuse copy with words that evoke happiness, wonder, celebration, and enchantment. Focus on the emotional response the jewelry will bring to a child and the gift-giver.
• •Speak to the Parent/Gift-Giver with Care: While the products are for children, the copy often targets the adult buyer. Reassure them about quality, safety, and the specialness of the gift.
• •Keep Language Simple and Positive: Avoid overly complex jargon. The language should be accessible, optimistic, and easy to understand, reflecting the innocence and joy of childhood.
• •Highlight the "Story" Element: Emphasize how the jewelry helps create and celebrate memories, becoming a cherished part of a child's story or a symbol of a special bond.
• •Visually Align Copy with Imagery: Ensure that the tone of the copy is consistently reflected in the accompanying visuals (bright, playful, high-quality imagery featuring happy children or beautifully presented products).

Percepción Social

The brand aims to be perceived as a provider of high-quality, safe, and special occasion jewelry for children, particularly through its L.O.L Surprise collaboration. It seeks to be seen as understanding and catering to the emotional aspects of gift-giving for children, emphasizing "crafting happiness" and "celebration of childhood."

Ejemplos de Copy

• •Sparkle and Smiles: Unwrap the Magic with KLA Jewellery! Body: Discover enchanting L.O.L Surprise™ necklaces and bracelets, crafted with love and 18k gold. Perfect for celebrating your little one's brightest moments and creating memories that last a lifetime. Because every child deserves to shine!
• •More Than Just Jewelry, It's a Piece of Their Story. Body: From tiny giggles to big dreams, KLA Jewellery captures the wonder of childhood. Our delightful L.O.L Surprise™ collection is made with safe, high-quality materials, ensuring comfort and joy for your precious star. Gift a treasure they'll cherish forever.
• •The Perfect Gift for Your Little VIP! Body: Make their eyes light up! KLA Jewellery brings the fun of L.O.L Surprise™ to exquisitely crafted pieces. Designed for adventure and made to last, it's a special way to say "You're amazing!"
• •Tiny Hands, Big Sparkle! Body: KLA Jewellery understands that little moments make the biggest memories. Our adorable and durable L.O.L Surprise™ charms and earrings are made with care, using hypoallergenic materials for happy, comfortable wear. Let their personality shine!
• •Unlock a World of Wonder with KLA! Body: Gift the joy of L.O.L Surprise™ with our exclusive jewelry collection. Each piece is a tiny treasure, lovingly crafted to bring smiles and celebrate the magic of being a kid. Find their new favorite sparkle today!