Brand Tone

Friendly and Approachable, Educational and Informative, Authentic and Trustworthy, Enthusiastic and Passionate, Community-Focused, Inclusive

Brand Values

• •Accessibility
• •Authenticity
• •Education
• •Trust
• •Community
• •Customer-centricity
• •Passion
• •Inclusivity

Best Practices

• •Embrace the "Beauty BFF" Persona: Always write as if you're talking to a knowledgeable but approachable friend. Use inclusive language like "we," "us," and "your besties at Kiyoko." Keep the tone warm, encouraging, and supportive.
• •Prioritize Education with Enthusiasm: When explaining products or concepts, do so with genuine passion and clarity. Avoid overly technical jargon unless explained simply. The goal is to empower the customer with understanding, not overwhelm them.
• •Be Genuinely Helpful and Accessible: Encourage questions and interaction. Ensure calls-to-action for support (e.g., "DM us," "ask us anything") are frequent. This reinforces the value of being there for the customer "every step of the way."
• •Maintain Transparency and Authenticity: Whether it's about product sourcing, behind-the-scenes content, or even admitting what a product *doesn't* do, honesty builds trust. This aligns with their core value of authenticity.
• •Infuse a Sense of Community and Shared Discovery: Use language that invites participation and makes customers feel like they're part of an exciting journey into Asian beauty. Highlight user-generated content, ask questions, and foster a two-way conversation.

Social Perception

Trusted Source, Helpful and Knowledgeable, Community Builder, Good Value and Selection, Efficient, Approachable and Friendly

Copy Examples

• •Instagram Post (Product Focus): "Unlock the secret to that glass skin glow! ✨ Our new [Product Name] is packed with [Key Ingredient] to [Benefit 1] and [Benefit 2]. Swipe to see the magic, and remember, we're always here in the DMs if you have questions – just like your beauty BFF! #KiyokoBeauty #AsianBeauty #Kbeauty #SkincareSecrets #GlowUp"
• •Email Subject Line (Educational Content): "Confused by Essences vs. Serums? Kiyoko Breaks It Down! 🎓" *Email Body Snippet:* "Hey Bestie! Ever wondered where an essence *really* fits into your routine? Or if you need *another* serum? We get it! At Kiyoko, making Asian beauty easy and fun is our jam. Click here for our latest Kiyoko's Notes blog post where we demystify the magic behind these powerhouse products! [Link to Blog]"
• •TikTok Video Caption (Community Engagement): "New to K-Beauty? 🇰🇷✨ Don't be shy! Tell us your biggest skincare struggle in the comments, and the Kiyoko fam (that's us AND you!) will share our top tips and product faves! Let's learn together! #KiyokoBeautyCommunity #KbeautyNewbie #SkincareHelp #AsianSkincareForAll"
• •Website Banner (Trust/Authenticity Focus): "Your Gateway to Authentic Asian Beauty. ✨ 100% Genuine K-Beauty & J-Beauty, Shipped Fast from Canada. Discover Your Holy Grail Today! [Shop Now Button]"
• •Facebook Ad (Problem/Solution & Value Proposition): "Tired of waiting forever (and paying surprise duties 😩) for your favorite Asian skincare? Kiyoko Beauty ships authentic K-Beauty & J-Beauty goodies FAST from our Canadian warehouse! Explore our curated collection and let us help you build your dream routine. Your skin will thank you! 😉 #ShopKiyoko #AsianBeautyCanada #NoMoreCustoms"