Brand Tone

aspirational, celebratory, and feminine

Brand Values

• •Making women feel special and confident
• •Quality and Design
• •Customer Connection
• •Exclusivity/Uniqueness
• •Portuguese Identity

Best Practices

• •Focus on "The Special Day": Always tie the narrative back to the idea of celebrating special moments, feeling confident, and creating memories. Use evocative language that paints a picture of these occasions.
• •Emphasize Radiance and Confidence: Use words like "shine," "dazzle," "radiant," "confident," "unforgettable," "breathtaking." The copy should empower the customer.
• •Maintain a Positive and Uplifting Voice: Even when addressing practicalities, the overall tone should remain optimistic and exciting. Avoid overly technical or dry language.
• •Incorporate a Touch of Elegance and Femininity: Choose words and sentence structures that convey sophistication and grace, aligning with the formal nature of the attire.
• •Be Authentic to Your Portuguese Roots (if desired to highlight more): While the primary tone is aspirational, subtly weaving in the "designed in Portugal" aspect can add a layer of unique identity, as seen on their website. Ensure this is done naturally and doesn't overshadow the core message of making the customer shine.

Social Perception

mixed, with positive showcases on TikTok but negative reviews regarding customer service, order fulfillment, product quality, sizing inconsistencies, and the return/exchange process.

Copy Examples

• •Headline: Your Moment to Dazzle. Discover the Dress That Tells Your Story. Body: At Kiwini The Label, we believe every special occasion is a chapter waiting to be written. Our latest collection is filled with enchanting designs crafted to make you the radiant center of your own celebration. Find the one that makes your heart skip a beat.
• •Social Media Post (Image: Woman laughing joyfully in a Kiwini dress at an event): Caption: That Kiwini feeling ✨ When the dress is as unforgettable as the night. Tag a friend who needs to shine at their next event! #KiwiniTheLabel #SpecialMoments #DreamDress #CelebrateInStyle
• •Product Description (for a specific gown): Introducing the 'Seraphina' Gown: A whisper of elegance, a shout of confidence. Crafted from flowing [Fabric Type] and adorned with delicate [Detail], the 'Seraphina' is designed not just to be worn, but to be experienced. Picture yourself gliding into your next gala, heads turning, your spirit soaring. This isn't just a dress; it's the beginning of a beautiful memory.
• •Email Subject Line: Ready to Shine? Your Dream Occasion-Wear Awaits. Email Body Snippet: From fairytale weddings to glamorous parties, Kiwini The Label is here to ensure you look and feel absolutely breathtaking. Explore our new arrivals – each piece designed in Portugal with passion and an eye for that perfect, celebratory sparkle.
• •Instagram Story (Poll): Image: Two different stunning Kiwini dresses. Text: Which Kiwini creation is stealing your heart for your next big event? ✨ [Dress A Name] or [Dress B Name]? Vote below! 👇 #KiwiniDreams #EventGlam #MadeToShine