Brand Tone

Edgy, irreverent, bold, culturally aware, with a strong connection to street culture and art. Humor and artistic seriousness are also present.

Brand Values

• •Authenticity and Self-Expression
• •Artistic Integrity and Quality
• •Cultural Connection and Appreciation
• •Boldness and Unconventionality
• •Community and Engagement

Best Practices

• •Embrace the Edge: Don't shy away from provocative language and bold statements that align with the "street knowledge" and "no f_cking tears" ethos. However, ensure it's purposeful and not gratuitous.
• •Stay Culturally Connected: Continue to weave in relevant cultural references, especially those tied to Italian and street art scenes, to reinforce authenticity and engage the core audience.
• •Show, Don't Just Tell (the Attitude): Let the artists and the artwork featured do some of the talking. The choice of collaborators and content is a strong reflection of the brand's values.
• •Maintain Visual Cohesion: Ensure that the visual elements across all platforms (website, social media, products) reflect the same edgy, artistic, and high-quality aesthetic seen in their art direction and publications.
• •Engage with a Consistent Voice: Whether responding to comments, writing product descriptions, or posting social media updates, the tone should consistently reflect that blend of irreverence, artistic passion, and street-smart confidence. Avoid overly corporate or generic language.

Social Perception

A niche, art-focused brand with a strong, distinctive, and somewhat provocative identity. A credible and knowledgeable entity within the street art and photography scenes. Resonates strongly with an audience that appreciates candor and cultural connection.

Copy Examples

• •Kittesencula: Where raw street energy ignites fine art publishing. No apologies. Just art. #StreetKnowledge #GraphicDesign #Kittesencula
• •Beyond the mainstream. Beyond the expected. Kittesencula curates and creates for those who don't just see art, but feel it. Explore our latest editions. #ArtPublishing #UnconventionalArt #Kittesencula
• •Fueling creative rebellion for over 20 years. Kittesencula: We don't just publish books, we make statements. #CashFromKaos #SelfMadeSelfPaid #ArtBooks
• •From the grit of the streets to the gallery wall, and into your hands. Kittesencula brings you the unfiltered vision of today's most daring artists. What will you discover? #KittesenculaArt #ContemporaryArt #StreetCulture
• •Tired of the same old? Kittesencula. We speak art. We breathe street. We design a different story. Check out our merch – wear your attitude. #NoF*ckingTears #KittesenculaStyle #ArtMerch