Brand Tone

Nostalgic & Passionate, Enthusiastic & Fan-Centric, Approachable & Friendly, Informal & Cool

Brand Values

• •Nostalgia & Heritage
• •Authenticity
• •Global Community
• •Customer Connection & Joy
• •Accessibility

Best Practices

• •Embrace Nostalgia: Consistently use language that evokes memories, legendary players, and iconic football moments. Words like "Relive," "Remember," "Classic," "Iconic," "Legendary," "Heritage," "Golden Era" should be staples.
• •Speak the Fan's Language: Use terminology and references that resonate with football enthusiasts. Keep the tone enthusiastic, respectful of the sport's history, and celebratory.
• •Maintain an Approachable & Friendly Voice: Whether it's website copy, social media interactions, or customer service, ensure the tone is welcoming, helpful (like their FAQ page), and personable (e.g., "Slide into our DMs"). Avoid overly formal or corporate language.
• •Highlight Shared Passion & Community: Frame products and marketing messages around the shared love for football. Encourage interaction, user-generated content (like "Happy Customers Showing Off Their Jerseys"), and discussions about past football glories.
• •Be Visually Consistent with Tone: Ensure that imagery used across the website and social media complements the nostalgic, passionate, and fan-centric tone. This includes showcasing the "cool designs" of the retro kits.

Social Perception

A go-to source for football nostalgia and a community for passionate fans. A caring and globally-minded company. Specialists in a niche market, appealing to collectors and fans looking to relive football history.

Copy Examples

• •Headline (Website Banner/Social Media Ad): Wear Your Hero's Colours. Relive Football's Golden Moments with Kit Legacy. Free Worldwide Shipping!
• •Product Description Snippet (for a specific retro jersey): Remember that '99 final? The roar of the crowd, the magic on the pitch... This isn't just a jersey; it's a piece of history. Our [Year] [Team] Retro Classic Shirt brings it all back. Feel the legacy.
• •Social Media Post (Instagram/Facebook): Throwback! ⚽ Which football legend first made you fall in love with the beautiful game? Share your memories below! 👇 #KitLegacy #RetroFootball #ClassicKits #FootballMemories #OldSchoolFootball
• •Email Subject Line: That Iconic Kit You Dreamed Of? It's Back at Kit Legacy! (+ Free Shipping!)
• •About Us Page Snippet: We're more than just a store; we're fans, just like you. Kit Legacy was born from a passion for those unforgettable goals, the legendary players, and the timeless style of classic football kits. We ship each jersey with love, helping you wear your passion and connect with the heart of the game.