Brand Tone

Enthusiastic & Passionate, Expert & Knowledgeable, Friendly & Approachable, Community-Oriented, Adventurous & Aspirational, Helpful & Informative

Brand Values

• •Passion for Watersports
• •Expertise & Safety
• •Customer Experience
• •Community
• •Quality
• •Local Roots
• •Adventure & Freedom

Best Practices

• •Speak the Language of Your Audience: Use terms, slang (appropriately), and references that resonate with watersport enthusiasts (e.g., "stoke," "session," "wind window," "butter smooth").
• •Show, Don't Just Tell: Instead of saying "we're experts," share tips, showcase student success, or highlight instructor certifications and experience. Use vivid descriptions that evoke the feeling of the sport.
• •Maintain Enthusiasm and Positivity: Let your passion for watersports shine through in your words. Focus on the joy, freedom, and thrill.
• •Be Inclusive and Encouraging: Welcome beginners and seasoned pros alike. Avoid overly technical jargon in general communications unless specifically targeted at experts. Emphasize the fun and accessibility.
• •Incorporate User-Generated Content & Testimonials: Share customer photos, videos, and reviews (with permission) to reinforce your community feel and the positive experiences people have with your brand. This adds authenticity to your voice.

Social Perception

Reputable & Trusted, Expert Instructors, Prime Location, Go-To for Kiteboarding/Watersports, Friendly & Welcoming, High-Quality Gear

Copy Examples

• •Golden hour sessions in the Outer Banks just hit different. ✨ Ready to chase your own epic moments? Our expert instructors are here to get you flying. Link in bio for lessons and gear! #OceanAirSports #KiteboardingHatteras #OBXLife #SunsetSession #RideTheWind
• •Stop Dreaming, Start Riding! 🌊 Ocean Air Sports in Avon, NC, offers world-class kiteboarding, wing foiling, and surf lessons for all levels. Family-owned, passion-driven, and committed to your best day on the water. Book your Outer Banks adventure today! 👉 [Link to website]
• •Your Outer Banks Watersport Adventure Starts Here! Since 1999, Ocean Air Sports has been the heart of kiteboarding and foiling in Hatteras. From your first lesson to the latest pro gear, our family is here to share the stoke. Come join our community!
• •Wind's Up! 🌬️ New Gear Arrivals & OBX Lesson Specials Inside! *(Body Snippet):* Hey [Customer Name], The Outer Banks is calling! We've just stocked up on the newest [Brand] kites and boards, and our instructors are ready to help you conquer the sound or surf. Check out what's new and book your next session with Ocean Air Sports – where every day is an adventure!
• •Perfect NW winds in Avon today! Who's getting out? Stop by Ocean Air Sports for the latest conditions, gear, or just to share the stoke! #KiteLife #OBX #HatterasKiteboarding #OceanAir