Brand Tone

Elegant & Sophisticated, Accessible & Approachable, Helpful & Guiding, Trustworthy & Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Affordability
• •Celebrating Special Moments
• •Customer Satisfaction & Problem Solving
• •Timeless Elegance

Best Practices

• •Reference the Origin Story: Consistently weave in the narrative of why KissTies was founded – the personal search for affordable elegance for a special occasion. This reinforces authenticity and relatability.
• •Balance Elegance with Accessibility: Use sophisticated language to describe product quality and style (e.g., finest jacquard, meticulously crafted, timeless elegance) but ensure the overall message remains welcoming and the pricing transparent and justified by value.
• •Focus on Solutions and Occasions: Frame copy around how KissTies helps customers prepare for and enhance their special moments (weddings, business events, celebrations). Highlight the ease of finding the right accessory.
• •Emphasize Quality and Craftsmanship: Regularly mention the control over production, the choice of materials, and the attention to detail to build trust and underscore the value proposition.
• •Maintain Visual and Verbal Cohesion: Ensure that the language used in all communications (website, social media, product descriptions, ads) aligns with the elegant, clean, and aspirational imagery that the brand projects.

Social Perception

Positive for Value and Occasion Wear, Trustworthy for Online Purchase, Associated with Key Life Events, Good Quality for the Price

Copy Examples

• •Headline: Make Your Moment Unforgettable. Discover the Perfect Tie with KissTies. Body: From "I do" to your next big presentation, find exceptional quality and timeless style that doesn’t compromise on affordability. Explore our collection and tie your look together.
• •Headline: The KissTies Promise: Elegance You Can Feel, Prices You’ll Love. Body: Born from a desire to make every special occasion perfect, we craft each tie with the finest materials and a passion for detail. Experience the difference quality makes.
• •Headline: Your Wedding. Your Colors. Our Craft. Body: Let KissTies help you find the perfect match for your wedding party. With a wide array of hues and luxurious textures, coordinating your special day has never been easier or more elegant.
• •Headline: Beyond the Knot: Accessories That Speak Volumes. Body: At KissTies, we believe a great tie is more than an accessory—it’s a statement. Elevate your wardrobe with our sophisticated designs, crafted for the modern man who values both quality and style.
• •Headline: Affordable Luxury for Every Gentleman. Body: Why choose between quality and price? KissTies offers exquisitely crafted ties, bow ties, and pocket squares, ensuring you look your best for every occasion without stretching your budget.