Brand Tone

Personal and Heartfelt, Creative and Fun, Helpful and Accommodating, Celebratory

Brand Values

• •Creativity and Personalization
• •Quality
• •Customer Focus/Service
• •Creating Memories
• •Versatility

Best Practices

• •Embrace "Sweet & Sassy": Don't be afraid to inject personality. Use vibrant, positive language. "Sweet" can translate to heartfelt, caring, and charming. "Sassy" can mean confident, playful, bold (but not offensive), and stylish. Find the balance that feels authentic.
• •Storytelling is Key: Since "every project tells a story," use narrative in your descriptions. Talk about the "why" behind a product or how it can enhance a customer's experience or commemorate an occasion.
• •Focus on "Custom" and "Personalized": Continuously highlight the bespoke nature of the products. Use words like "your vision," "uniquely yours," "tailored," "one-of-a-kind" to reinforce this core value.
• •Be Clear and Approachable: While being creative, ensure product descriptions, policies, and communication are easy to understand. Maintain a friendly, helpful, and accessible tone in all customer interactions, reflecting the "trusted partner" value.
• •Visual-Verbal Harmony: Ensure the tone of the copy matches the visual presentation on the website and any (future or current) social media. Bright, creative visuals would support a "sweet & sassy" tone, while more subdued, elegant visuals might accompany heartfelt memorial item descriptions. Consistency across all touchpoints builds a stronger brand identity.

Social Perception

The perception is likely shaped primarily by direct interactions with the brand through its website and product/service delivery. The Facebook link provided appears personal, which could lead to a perception of a small or personally-run business if that is the primary social channel customers find.

Copy Examples

• •Sip your style! 🌟 Whether it's a sassy quote, a sweet memory, or your biz logo, we'll craft a tumbler that's uniquely YOU. Let's make your sips memorable!
• •You did it, grad! 🎉 Now, let's shout it from the cap to the stole! Get your custom graduation stole designed with all the heart and sass your achievement deserves. Shine on!
• •Honoring your loved ones with designs as unique and special as the memories they left behind. We're here to help you create heartfelt keepsakes with care and creativity.
• •Ready to add a little sass and a lot of class to your brand? Our custom acrylic signs and personalized biz goodies are designed to make your business pop. Let's get creative!
• •Life's too short for boring! At Keep It Sweet & Sassy Designs, we turn your bright ideas into custom treasures. From heartfelt gifts to sassy statements, if you can dream it, we can design it. Let's create something amazing together!