Brand Tone

Supportive and Caring, Modern and Innovative, Benefit-Oriented and Reassuring, Direct and Action-Oriented, Accessible and User-Friendly

Brand Values

• •Wellness and Health
• •Natural Healing
• •Quality and Efficacy
• •Innovation
• •Customer Support and Community
• •Safety

Best Practices

• •Prioritize Clarity and Simplicity: While the technology is "advanced," the explanation of its benefits and usage should be easy to understand.
• •Highlight the benefits and address customer pain points.
• •Acknowledge their challenges and position KiroCup as a helpful solution.
• •Ensure Consistency Across All Channels: The core tone should be recognizable whether it's a website product description, an Instagram caption, a Facebook ad, or a customer service email.
• •Use customer testimonials to reinforce the product's effectiveness and build trust.

Social Perception

Positive Customer Feedback: Customers who have purchased the KiroCup seem very satisfied, frequently mentioning the product's effectiveness for pain relief and the speed of delivery. Potential for Confusion: The term 'Kirotherapy' is also used by other entities in the chiropractic and physical therapy fields.

Copy Examples

• •Learn more and get 15% off your first order!
• •Our cutting-edge device offers targeted relief for faster recovery and enhanced muscle function.
• •The KiroCup brings the benefits of cupping therapy, enhanced with heat and red light, right to your doorstep.
• •Effective Muscle Relief and Recovery
• •"Simply amazing!" - that's what our customers are saying.