Brand Tone

Friendly & Approachable, Playful & Whimsical, Passionate & Creative, Enthusiastic & Cheerful

Brand Values

• •Handmade Quality & Craftsmanship
• •Creativity & Originality
• •Joy & Playfulness
• •Supporting Small & Local
• •Customer Connection

Best Practices

• •Embrace Emojis & Enthusiasm: Use emojis strategically to convey emotion and maintain a cheerful, friendly vibe. Don't be afraid of exclamation marks where appropriate to show genuine excitement (but use them judiciously to avoid looking unprofessional).
• •Use Conversational Language: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's"), ask questions, and keep sentences relatively simple and direct. Avoid overly formal or technical jargon.
• •Highlight the "Handmade" and "Unique" Aspects: Consistently weave in words like "handmade," "handcrafted," "unique," "one-of-a-kind," "small batch" to reinforce these core brand values.
• •Tell a Story (Even a Small One): Briefly mention the inspiration behind a piece, the care taken in making it, or how it might make the wearer feel. This connects with the personal, crafty nature of the brand.
• •Stay Positive & Playful: Ensure the overall message is uplifting and reflects the fun, whimsical nature of the products. Use words that evoke joy, cuteness, and creativity (e.g., "sparkle," "happy," "cheeky," "dreamy," "charming"). Always proofread to ensure the tone comes across as intended.

Social Perception

A provider of unique, cute, and high-quality handmade accessories. Customers are drawn to the distinct style that isn't mass-produced. A small, local business with a personal touch. The story of Kaz and the handmade nature of the items create a connection that larger brands often lack. Fun and vibrant. The colorful designs and cheerful branding appeal to individuals looking for accessories that express personality and bring joy. Trustworthy within its niche. Positive engagement on social media and the focus on handmade quality contribute to a perception of reliability.

Copy Examples

• •✨ OMG! ✨ Get ready to sparkle, lovelies! 💖 Our brand NEW collection of whimsical wonders has just dropped! 🌈 Think dreamy pastels, cheeky critters, and all the handmade charm you adore. Which piece is calling your name? 😉 Tap the link in bio to treat yourself! #KiraKirasAU #HandmadeWithLove #NewCollection #PolymerClayEarrings #MelbourneMade #CuteEarrings
• •Chase those grey skies away with our super cute 'Happy Cloud' earrings! ☁️😊 Handcrafted with a whole lotta love (and a sprinkle of Melbourne sunshine!), these lightweight polymer clay darlings are perfect for adding a pop of playful cheer to any outfit. Warning: may cause spontaneous smiling! 😉
• •🎉 Surprise! A little treat just for you from Kira Kira's! 🎉 (Body Snippet): Hey Sparkle Squad! ✨ We're spreading some extra joy with a special [discount percentage]% off SITEWIDE for the next 48 hours! 🛍️ It's the perfect time to snag those handmade goodies you've been eyeing. Go on, you deserve it! 😉
• •Melbourne friends! 👋 Guess who's popping up at [Market Name] this weekend? 💖 Come say hi to Kaz and discover our latest handmade polymer clay treasures! ✨ We'll have all your Kira Kira's faves and maybe even some market-exclusive sparkles! 😉 See you there? [Dates, Times, Stall Number]. #KiraKirasMelbourne #MelbourneMarkets #ShopLocalMelbourne #HandmadeJewelleryAU
• •Little peek at how the magic happens! ✨ Each Kira Kira's piece is made with so much love & care right here in our Melbourne studio. 💖 What designs are you hoping to see next? Let us know! 👇 #BehindTheScenes #KiraKirasProcess #HandmadeJourney #PolymerClayArtist