Brand Tone

Friendly and Approachable, Knowledgeable and Expert, Passionate, Community-Oriented, Inspiring and Nurturing, Authentic

Brand Values

• •Expertise & Guidance
• •Quality
• •Customer Success & Satisfaction
• •Passion for Nature & Gardening
• •Community
• •Authenticity & Trust
• •Beauty & Inspiration

Best Practices

• •Always Prioritize Helpfulness and Expertise: Frame content around providing value and advice, reinforcing the "jardinier-conseil" identity.
• •Use Warm, Welcoming, and Inclusive Language: Write as if you're speaking to a friend or a valued member of your community.
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for gardening shine through.
• •Maintain a Strong Local Connection: Regularly reference the local area (Saint-Jean-de-Matha), seasonal relevance to the region, and community aspects.
• •Develop a Style Guide (even a simple one): Outline key brand voice characteristics (e.g., "friendly, expert, passionate"), preferred terminology (e.g., using "jardinier-conseil"), and a "do/don't" list for tone.

Social Perception

Trusted Local Expert, Friendly and Welcoming Destination, High-Quality Provider, Community Hub

Copy Examples

• •Facebook Post (New Arrival - Vegetable Seedlings): Dreaming of a delicious summer harvest? 🍅🥬 Your journey to a thriving vegetable patch starts here! Our vibrant, healthy seedlings have just arrived, bursting with potential. From juicy tomatoes to crisp lettuce, we've got your garden-to-table dreams covered. Come chat with our advisors – we're excited to help you pick the perfect varieties and share our top tips for a bountiful season! #JardinChezMichel #VegetableGarden #GrowYourOwn #SaintJeanDeMatha #LocalGardening
• •Instagram Caption (Image of blooming perennials): Pure poetry in motion. 🌸 Watching these perennials unfold their beauty is a daily joy here at the Kiosque. Which bloom is making your heart sing this week? Let us know below! Need advice on creating your own perennial paradise? We’re always here to help you plant a little happiness. #PerennialMagic #GardenInspiration #Blooms #JardinChezMichel #FlowerLove #QuebecGardens
• •Website Homepage Snippet (Highlighting Expertise): More Than Just Plants, We're Your Garden Allies. At Jardin Chez Michel, we believe everyone can cultivate beauty and bounty. As your dedicated 'jardinier-conseil,' we're here with expert advice, quality supplies, and a passion for helping your garden flourish. Let's grow together!
• •Promotional Email Subject Line (Seasonal Sale): Hello [Customer Name], Ready to Add Some Colour to Your Garden? Our Spring Sale is Here! 🌷 Body Snippet: Brighten up your outdoor space and get your hands dirty! Discover fantastic savings on a wide selection of annuals, perennials, and gardening essentials at Jardin Chez Michel. Our team is on hand to help you choose the perfect additions for your vision. See you at the Kiosque!
• •Facebook Ad (Targeting local aspiring gardeners): New to gardening? Feeling a bit overwhelmed? 🌿 Don't worry, we've all been there! At Jardin Chez Michel in Saint-Jean-de-Matha, our friendly experts love helping beginners blossom. Get personalized advice, find easy-to-grow plants, and start your gardening adventure with confidence. Your beautiful garden is waiting – let us help you uncover it! #GardeningForBeginners #ExpertAdvice #LocalGardenCenter #JardinChezMichel