Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Creative, Playful, Personal, Caring

Brand Values

• •Craftsmanship & Quality
• •Creativity & Uniqueness
• •Customer Joy & Satisfaction
• •Passion
• •Personalization

Best Practices

• •Always write with genuine excitement and passion for the products and the creative process. Use exclamation points tastefully and incorporate positive, uplifting language.
• •Address your audience directly (using "you" and "your"). Share behind-the-scenes glimpses or personal anecdotes where appropriate to reinforce the small business, human-centric feel.
• •Continuously remind customers of the care, craftsmanship, and personalization that goes into each item. Words like "handcrafted," "unique," "personalized," "made to order," and "one-of-a-kind" should be staples.
• •Don't be afraid to use words like "magic," "sparkle," "dream," and "create" to evoke the whimsical and creative nature of the brand, especially when describing products with glitter or fun designs.
• •Frame your copy around the happiness and satisfaction your products bring. Ask questions, encourage interaction, and show appreciation for your customers to build a warm, community-focused dialogue.

Social Perception

Positive & Appreciative, Supportive of Small Business, Seen as a Source for Unique Gifts, Engaged Community

Copy Examples

• •✨ Sparkle Alert! ✨ Our NEW collection of custom glitter pens just dropped, ready to add a touch of magic to your daily grind! Each one is handcrafted with love and waiting for your unique flair. What design will you dream up? DM us to create yours! #HandmadeMagic #GlitterPens #KinslandCreations #CustomGifts #NewCollection
• •Welcome to Kinsland Creations! Where your imagination meets our handcrafted magic. Discover unique, personalized treasures made with love, just for you. Let's create something amazing together!
• •💖 A Little Bit of Magic, Made Just For You! (New Arrivals Inside!)
• •Watch the magic happen! 🪄✨ From a blank tumbler to a personalized masterpiece, handcrafted with love (and a whole lot of glitter!). What custom design are you dreaming of? Let me know in the comments! 👇 #KinslandCreations #HandmadeTumbler #CustomOrder #GlitterEverything #CraftyHands
• •Feeling so much love for all your amazing custom requests lately! 🥰 It’s a joy to bring your ideas to life. What’s the most unique item you’ve ever had custom-made (by us or anyone!)? Share your stories below! 👇 #CustomerLove #HandmadeCommunity #KinslandCreations #PersonalizedGifts #CreativeJoy