Brand Tone

Authentic, nostalgic, sustainable, stylish, and slightly playful.

Brand Values

• •Authenticity
• •Sustainability
• •Individuality
• •Quality
• •Nostalgia

Best Practices

• •Use inclusive and accessible language, avoiding jargon.
• •Highlight the uniqueness and history of each vintage piece.
• •Emphasize sustainability and ethical sourcing.
• •Create a sense of community among vintage fashion enthusiasts.
• •Incorporate high-quality visuals showcasing the clothing's style and condition.

Social Perception

A trusted source for high-quality, authentic vintage and retro clothing that promotes sustainable fashion and individual style.

Copy Examples

• •"Rediscover timeless style with our curated vintage collection. Each piece tells a story, waiting for its next chapter."
• •"Sustainable fashion that doesn't compromise on style. Shop our vintage finds and give pre-loved clothing a new life."
• •"Cop the drip! Fresh vintage pieces added daily. Free worldwide shipping on orders over $100."
• •"From retro sportswear to designer vintage, find unique pieces that express your individuality."
• •"Step back in time with our authentic vintage jackets. Limited stock available, so grab yours before they're gone!"