Brand Tone

friendly, approachable, and positive

Brand Values

• •Kindness
• •Creativity/Personalization
• •Community/Support

Best Practices

• •Embrace "Kindly" Language: Use words that evoke warmth, care, and positivity (e.g., "thoughtful," "cherish," "delight," "heartfelt," "gentle").
• •Personal and Relatable Voice: Write as if speaking to a friend. Use "you" and "we" to foster connection. Share snippets of the "why" behind the brand or products.
• •Focus on the Benefit of Kindness/Personalization: Explain how the products/services bring joy, comfort, or a unique touch to the customer's life.
• •Maintain a Consistent Visual and Verbal Identity: If the brand launches visually, ensure the colors, imagery, and fonts align with a kind and creative aesthetic, and that the copy reflects this.
• •Engage Genuinely: If and when social media is established, respond to comments and messages with the same kindness and personal touch that the brand name implies.

Social Perception

neutral-to-nonexistent

Copy Examples

• •Crafted with care, just for you. Discover the kindness in every detail. #KindlyByEvaCaipiro #HandmadeWithLove
• •At Kindly by Eva Caipiro, we believe in the power of a personal touch. Adding a little kindness to your everyday. ✨
• •Feeling inspired by all the incredible creators out there! What kind gestures have brightened your week? Share below! #SpreadKindness #CreativeCommunity
• •Let's bring your vision to life, kindly. Eva Caipiro offers [service, e.g., personalized design consultations] to add that unique spark to your project.
• •A little peek into the heart of Kindly by Eva Caipiro. Every creation starts with a sprinkle of joy and a whole lot of kindness. #BehindTheBrand #EvaCaipiro