Brand Tone

Creative, Passionate, Authentic, Helpful, Community-Oriented, Playful, Culturally Proud

Brand Values

• •Creativity and Self-Expression
• •Authenticity
• •Community
• •Education and Empowerment
• •Quality
• •Cultural Heritage
• •Perseverance and Passion

Best Practices

• •Tell Your Story Authentically: Continue to share Kim's personal journey, including both triumphs and challenges.
• •Maintain a Helpful and Encouraging Voice: Whether it's a product description, social media post, or blog article, infuse the copy with encouragement for others' creative pursuits.
• •Inject Personality (Playful & Sassy Where Appropriate): Don't be afraid to use clever wordplay and a touch of humor or sass, especially on social media.
• •Showcase Cultural Pride Respectfully and Joyfully: When highlighting Vietnamese-inspired products, ensure the tone is celebratory and inclusive.
• •Develop a Simple Style Guide: Create a brief document outlining key brand voice characteristics, preferred terminology, and a 'do/don't' list for tone.

Social Perception

Inspiring Artist and Entrepreneur, Talented Artist, Helpful Resource, High-Quality Products, Representative of Vietnamese Culture, Community Builder

Copy Examples

• •Instagram Post (New Sticker Collection): Unleash your inner artist (and maybe a little sass!) ✨ Our new waterproof vinyl sticker collection just dropped, bursting with vibrant watercolors and designs that tell a story.
• •Email Newsletter (Promoting a Blog Post): Subject: From Side Hustle to Dream Gig: My Journey & Tips for You! Hey Creatives! Ever feel that pull to do something more aligned with your passion? I’ve been there!
• •Facebook Ad (Targeting Vietnamese-Americans for 'Viet Goodies'): Wear your heritage with pride! ❤️ Our 'Viet Goodies' collection features unique, artist-designed apparel and accessories that celebrate Vietnamese culture with a modern, playful twist.
• •Product Description (Mushroom Magic Notepad): So Mush To Do, So Little Time? ✨ Capture your thoughts, doodles, and daily tasks on our enchanting 'Mushroom Magic' notepad.
• •Pinterest Pin (Promoting a Calligraphy Workshop/Resource): Unlock the Art of Beautiful Writing! ✍️✨ Dive into the world of calligraphy with Kimposed.