Brand Tone

Aspirational, Elegant, Customer-centric, Confident, Quality-focused, Modern, and Inspiring.

Brand Values

• •Uniqueness and Individuality
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Luxe and Exclusivity
• •Accessibility and Convenience

Best Practices

• •Frame product benefits around how they enhance the customer's life, home, and ability to express their personality (e.g., 'Your interior should be an extension of your personality').
• •Use phrases like 'discover the difference,' 'unique finds,' 'curated collection,' 'not just any furniture.'
• •Emphasize the connection with a physical showroom (Meubel Pand Venlo) and mentions of 'personal advice' to make the brand feel more grounded and accessible.
• •Incorporate the Dutch phrase 'Net even anders' (just a bit different) in the English copy's subtext.
• •Maintain consistency in using aspirational, elegant, customer-centric, confident, and modern tones across all copywriting.

Social Perception

Kijkkoo is perceived as a provider of unique, luxurious furniture that can upgrade an interior, associated with good customer service, a trusted partner with an established physical store, and an emerging brand with showroom support.

Copy Examples

• •More than a table, it's the heart of your home.
• •We believe your home should be as individual as you are.
• •Online inspiration, showroom expertise.
• •Discover the difference: Unique designs that elevate your space.
• •Your interior should be an extension of your personality.