Brand Tone

Artistic, Modern, Edgy, Playful, Quality-Conscious, Handcrafted, Approachable, Engaging

Brand Values

• •Originality & Uniqueness
• •Artistic Expression
• •Craftsmanship & Quality
• •Individuality
• •Passion

Best Practices

• •Embrace the "Urban Art & Vintage" Vibe: Consistently use language that evokes creativity, artistry, and a modern-yet-nostalgic feel. Words like "iconic," "statement," "sculpted," "vibe," "vintage-inspired," and "urban edge" can reinforce this.
• •Highlight Originality and Uniqueness: Continuously emphasize what makes Kiip different – the handcrafted nature, the unexpected designs, and the mission to break traditional codes. Use phrases like "unlike any other," "truly unique," "express your individuality."
• •Keep it Playful but Polished: While the designs can be fun and edgy, the overall copy should remain polished and reflect the quality of the handcrafted products. Avoid slang that is too informal or might quickly become dated, but don't be afraid of a witty or clever turn of phrase.
• •Focus on the "Experience": Kiip candles are more than just objects; they contribute to the ambiance and style of a space. Copy should sell this experience – the feeling of having a unique art piece, the mood a scent creates, or the conversation a sculptural candle might spark.
• •Be Authentic and Passionate: Let the founders' passion for unique design and quality craftsmanship shine through. Use storytelling elements where appropriate (e.g., "imagined and designed by us," "handcrafted in our workshop") to build a connection with the audience. Ensure transparency about materials like 100% vegetable wax.

Social Perception

Innovative & Different, Stylish & Trendy, Niche Appeal, Premium

Copy Examples

• •Headline: Don't just light a candle. Ignite your style. Body: Kiip isn't just wax and wick. It's a statement. Handcrafted in our Swiss workshop, our 100% vegetable wax sculptures bring an urban art edge to your space. Be original. Be Kiip.
• •Instagram Caption (with a picture of a sneaker candle): Fresh kicks, fresh flame. 🔥 Our iconic sneaker candle, designed to turn heads and light up your unique style. Handcrafted, 100% veggie wax, 100% you. #KiipCandle #SneakerCulture #UrbanArt #HandmadeHomeDecor
• •Product Description (for a scented candle with a unique name like "Midnight Jazz"): Lose yourself in the rhythm of Midnight Jazz. Notes of [Scent 1], [Scent 2], and a hint of [Scent 3] blend in our handcrafted 100% vegetable wax candle. It's not just a scent, it's a vibe. Perfect for late-night creativity or setting an effortlessly cool mood.
• •Facebook Ad: Tired of boring candles? So were we. That’s why Kiip Candle designs handcrafted, art-inspired pieces that make your space as unique as you are. Explore our collection of sculptural and scented candles – made with passion and 100% vegetable wax. Dare to be different.
• •Website Banner: Kiip: Where Candlelight Meets Urban Art. Discover handcrafted sculptures and captivating scents designed to shake up your space.