Brand Tone

Artisanal & Authentic, Storytelling & Evocative, Sophisticated & Luxurious (Quiet Luxury), Passionate & Appreciative, Sustainable & Conscious

Brand Values

• •Celebration of Indian Heritage & Craftsmanship
• •Sustainability & Ethical Practices
• •Uniqueness & Individuality
• •Artistic Re-imagination
• •Supporting Artisans & Communities
• •Discovery & Exploration

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Artisanal, Storytelling, Sophisticated, Passionate, Sustainable) with examples of "do's and don'ts" for vocabulary, sentence structure, and imagery.
• •Emphasize Storytelling: For each product or collection, weave in the narrative – the origin of the materials, the artisan's skill, the cultural significance, or the inspiration behind the design. This reinforces the "Khoj" (discovery) aspect.
• •Use Evocative and Sensory Language: Words like "intricate," "timeless," "reimagined," "textured," "hand-finished," "heritage," and "soulful" can convey the quality and uniqueness of the products.
• •Highlight Sustainability and Artisan Support Authentically: Don't just state it; illustrate it. Talk about specific craft clusters, repurposed materials, or the impact of a purchase on an artisan's livelihood, aligning with their stated values.
• •Maintain Consistency Across All Channels: Ensure the same tone and values are reflected on the website, social media captions, email newsletters, product descriptions, and any customer service interactions. Regularly audit content to check for alignment.

Social Perception

High-Quality & Unique, Hidden Gem/Exclusive, Sustainable & Ethical Appeal, Trusted Brand, Authentically Indian

Copy Examples

• •Khoj Crafts: Where Every Piece Tells a Story. Discover handcrafted treasures, each echoing India's rich artisan legacy, reimagined for your modern life. More than decor, it's a piece of history, a whisper of tradition, brought home.
• •The Soul of India, Woven into Your Home. At Khoj Crafts, we journey through time and tradition to bring you unique, sustainably crafted furniture and decor. Embrace the beauty of the imperfect, the story of the reclaimed, and the art of the handmade.
• •Beyond Furniture. Beyond Fleeting Trends. Discover Khoj. We believe in quiet luxury – pieces that speak not of mass production, but of meticulous craftsmanship and enduring style. Find statement items that transform your space with character and soul.
• •Curated for the Conscious Collector. Crafted by Indian Hands. Khoj Crafts champions the art of sustainable design. Explore our collection of ethically sourced, handcrafted decor that honors both heritage and planet, bringing unique elegance to your interiors.
• •Unearth Your Next Heirloom. From intricately carved vintage woods to bespoke designer lamps, each Khoj Craft creation is a limited edition piece of art. Begin your own collection of stories, handcrafted with passion in India.